Marketing Manager

Hunter Recruiting; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

The Marketing Manager will join the Litigation Practice Group for a leading Law Firm. Under the direction of the Business Development Director, the Marketing Manager will provide support to the Antitrust Competition Team, White Collar Investigations and Securities Enforcement and Litigation Team, and the Securities Governance and Litigation Team.

Responsibilities include supporting marketing efforts, creating and updating collateral, managing RFP responses, coordinating client events, and

Qualifications

• Bachelor’s degree in Business, Marketing, or related field with 6-8 years of experience in professional services marketing.
• Law firm litigation experience in Antitrust, Securities Litigation, or White Collar practices is highly desirable.
• Proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint; ability to learn new software quickly.
• Extremely high attention to detail; strong legal writing and proofreading skills.
• Excellent organizational and planning skills with ability to manage major projects, multitask, and prioritize under tight deadlines.

Responsibilities

• Support practice teams’ marketing efforts as per strategic plans; organize monthly team meetings; identify client opportunities and reputation-building activities.
• Collaborate with team leaders and marketing staff to create and maintain website content, brochures, profiles, announcements, and other marketing collateral.
• Assist with practice development projects; manage RFP/proposal responses and pitch preparations; gather and analyze materials; provide competitive intelligence.
• Maintain knowledge of the legal market and litigation capabilities nationwide; maximize effectiveness of marketing initiatives.
• Plan and execute client events (webinars, conferences, speaking engagements, memberships, sponsorships) including budgets, invitations, logistics, and CLE planning.
• Work with Public Relations to identify media opportunities and publish client alerts; contribute to blogs and rankings submissions.

Skills

Business development

Project management

Client relations

MS Office proficiency

Communication

Attention to detail

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Microsoft Word

Microsoft Outlook

Microsoft Excel

Microsoft PowerPoint

Job description

The Marketing Manager will join the Litigation Practice Group for a leading Law Firm. Under the direction of the Business Development Director, the Marketing Manager will provide support to the Antitrust Competition Team, White Collar Investigations and Securities Enforcement and Litigation Team, and the Securities Governance and Litigation Team.

• Support relevant practice teams’ marketing efforts as outlined in their strategic plans, including organizing monthly team meetings and working with team leaders to identify and pursue client opportunities and reputation-building activities that will make the teams more profitable.
• Collaborate with the practice team leaders, other partners, and marketing department personnel to create, maintain, and update accurate and effective website content, brochures, practice profiles, announcements, Proposal Database information, and other marketing collateral for the assigned practice teams.
• Assist the Litigation Group Chair and Director of Business Development where needed with Litigation group-wide practice development projects and initiatives.
• Manage relevant RFP/proposal responses and pitch meeting preparations, including: gathering and analyzing existing materials, providing competitive intelligence in conjunction with the research team, identifying and gathering firmwide human resources and financial information, liaising with attorneys to write new content, managing proofreading, gaining final department and lawyer approvals, and coordinating the printing and timely delivery of materials.
• Maintain a strong knowledge of the legal market and the litigation capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
• Plan and execute relevant practice team client events such as webinars, conferences, speaking engagements, memberships, sponsorships, and other events. This includes: vetting opportunities, establishing and managing budget, site selection, development of invitations and management of invitation lists, managing ad production, event logistics, site set-up, CLE planning and post-event follow-up.
• Work closely with the Public Relations and Communications teams to identify and leverage media opportunities, publish effective and timely client alerts, and support firm blogs.
• Track numerous areas of practice and service activity, including but not limited to the collection of matter summaries for use in the department’s experience database and various directory reporting efforts.
• Support the integration of lateral attorneys, including bio creation and posting, firm photo, press release and intranet story, announcements, community involvement database, business development planning, and contacts integration.
• Stay abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed. Contribute to monthly client development activity reports.
• Liaise with the Communications Team to prepare Chambers, Legal 500, and other submissions to rankings and directories contributing to established team goals and objectives.
• Respond to requests and questions from lawyers, administrative staff, and vendors; provide excellent customer service; and follow through on requests to ensure needs are met.
• Other duties as requested and assigned.
• Bachelor’s degree in Business, Marketing, or related field with 6-8 years of experience in professional services marketing.
• Law firm litigation experience working with Antitrust, Securities Litigation and/or White Collar practices highly desirable.
• Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint with a proven aptitude to learn new software applications.
• Extremely high levels of attention to detail, as well as strong legal writing and proofreading skills.
• Excellent organizational and planning skills with the ability to manage major projects, multitask, and effectively prioritize.
• Must be comfortable managing tight deadlines without compromising work quality and working in a fast-paced environment for clients who have a wide variety of personalities and work styles.
• This role requires individualized client service for the partners and must be proactive by bringing and implementing ideas that can yield a strategic impact.
• Strong analytical and communication skills, both oral and written.
• Ability to speak effectively and respond to inquiries from all levels of clients and professional and support staff.
• Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients and staff, and to exhibit a high degree of responsiveness, diplomacy and professionalism in these interactions.