Practice Development Manager

gtlaw; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Greenberg Traurig is seeking a Practice Development Manager for its Marketing Team, based in Atlanta, Houston, Miami or Phoenix with in-office presence required. You will collaborate with global litigation marketing and industry groups, managing specific practice areas and driving business development initiatives.

The role demands 10–15 years of marketing experience in legal or professional services, strong communication, organization, and client-focused service.

Qualifications

• Bachelor's degree is required; Master's or JD preferred.
• Minimum 10–15 years of marketing experience; legal or professional services marketing experience highly preferred.

Responsibilities

• Works with global litigation practice/industry groups to support attorney requests.
• Assists in deploying programs and events hosted/sponsored by the firm, including marketing materials and logistics.
• Creates ads and collateral for fundraising events and sponsorships; submits ads for approval.
• Compiles information for directories and ranking authorities (Chambers USA, Legal 500, Super Lawyers, Best Lawyers).
• Prepares proposals and RFP responses using practice descriptions, databases, and client lists.
• Distributes marketing materials, newsletters, client alerts, and seminar materials as needed.
• Ensures accurate flow of information from attorneys to marketing teams (bios, practice descriptions, experience data).
• Inputs data into databases and maintains correct storage of information.
• Supports marketing intelligence for proposals and projects.
• Supports marketing initiatives like shareholder meetings and cross-marketing efforts.
• Provides excellent client service to internal and external clients.

Skills

Self-starter

Team player

Interpersonal skills

Adaptability

Client-first

Attention to detail

Education

Bachelor's degree

Master's or JD preferred

Tools

Microsoft Office

AI tools experience

Job description

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Practice Development Manager located in our Atlanta, Houston, Miami or Phoenix Office.

We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be based in our Atlanta, Houston, Miami or Phoenix office and regular in-office presence is required for day-to-day operations, as well as for team meetings, training opportunities, and relationship building. This role reports to the Senior Practice Development Manager.

Position Summary

The Practice Development Manager will work closely with the global litigation practice marketing team and certain industry group teams, contributing to a broad range of business development and marketing activities, while also taking direct responsibility for managing specific litigation practice areas, and working as an integral part of the global marketing and business development team.

Key Responsibilities

• Works with the global litigation practice/industry groups to support attorney requests
• Assists in the deployment of programs and events hosted/sponsored by the firm, such as teleconferences, webinars, seminars and other events, including the development and production of marketing materials and on-site logistics
• Works with creative services team to create ads and other collateral materials for charitable events and sponsorships; submits ads to organizations upon approval
• Compiles information for directory and ranking authorities such as Chambers USA, Legal 500, Super Lawyers, Best Lawyers , etc.
• Compiles information for proposals and requests for proposal (RFP), utilizing practice descriptions, experience databases, and client lists
• Assists in distributing marketing materials, internal newsletters, press releases, seminar materials, client alerts and updates and other client communications, as needed
• Ensures the flow of information from attorneys to marketing team, including as it relates to attorney biographies, practice area description updates, experience tracking news and activities data, press releases, etc.
• Inputs data into relevant databases and makes sure information is stored/saved correctly
• Submits requests to marketing intelligence for proposals and other projects
• Supports marketing initiatives such as shareholder practice meetings, cross-marketing meetings or other office priorities
• Provides excellent client service to internal and external clients
• Collaborates with marketing and other business professionals throughout the firm across functions and teams -
• Works on other projects as assigned

Qualifications

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently
• Outstanding interpersonal and communication skills, both written and oral
• Flexibility and adaptability in a fast-paced work environment
• Strong client-first work ethic
• Ability to effectively interface with all levels of personnel within the organization and with external clients
• - Strong attention to detail, and possesses excellent multi-tasking and organizational skills

Education & Prior Experience

Bachelor's degree is required; Master's or JD preferred

Minimum 10-15 years marketing experience; legal or professional services marketing experience highly preferred

Technology

• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Experience using firm-approved AI tools (e.g., Copilot, ChatGPT, or similar platforms) to support professional and managerial work, applying judgment to validate outputs and maintain accountability for final deliverables.
• Models and promotes responsible AI use, including the adoption of emerging AI technologies, emphasizing privacy, confidentiality, and appropriate human oversight

Physical Requirements

While performing the duties of this job, the employee is occasionally required to move from workstation or desk throughout the work area to work independently or with a team to meet with colleagues or supervisor and retrieve work assignments