Marketing Manager — Craftsmanship & Growth

Microtech-Knives-1; Mills River (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) plan

Paid time off

Job summary

Microtech Knives in Mills River, NC is seeking a marketing leader to strengthen our premium brand and grow engagement across dealers and direct-to-consumer channels. You will drive campaigns, product launch communications, content, and brand consistency while collaborating with leadership, Sales, Manufacturing, and the creative team.

This full-time, on-site role offers opportunities to shape digital initiatives, trade shows, and customer experiences, with room for professional development and

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of progressive marketing experience with campaign planning/execution.
• Ability to manage multiple projects, deadlines, and budgets.

Responsibilities

• Develop and execute a marketing plan aligned with company priorities, product introductions, and sales objectives.
• Manage the marketing calendar, coordinating campaigns, product announcements, events, and seasonal promotions.
• Lead marketing support for new product launches, ensuring messaging, photography, videos, website content, and dealer materials are ready on schedule.
• Coordinate with Sales to align promotions with product availability and distribution plans.
• Maintain consistent brand standards across digital platforms, printed materials, packaging, advertising, and dealer communications.
• Guide design, photography, video production, social media, and copywriting; provide clear direction and feedback.

Skills

Marketing strategy

Campaign management

Digital marketing

Content creation

Analytics

Team leadership

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Adobe CC

Canva

Marketing automation

Job description

Microtech Knives in Mills River, NC is seeking a marketing leader to strengthen our premium brand and grow engagement across dealers and direct-to-consumer channels. You will drive campaigns, product launch communications, content, and brand consistency while collaborating with leadership, Sales, Manufacturing, and the creative team.

This full-time, on-site role offers opportunities to shape digital initiatives, trade shows, and customer experiences, with room for professional development and