Marketing Manager

AppleOne Employment Services; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Job summary

AppleOne Employment Services is seeking a senior Marketing Lead in Los Angeles to own the brand's social strategy and national campaigns. You will plan, execute and optimize multi-channel programs across digital and in-store channels to drive guest traffic and franchise sales.

The role is hybrid in Los Angeles, with collaboration across cross-functional teams, agency partners and franchisees to ensure on-brand execution and measurable impact.

Qualifications

• Bachelor's degree in marketing, communications, business or a related field.
• 8+ years of marketing experience, with 3+ years leading independent programs.
• Experience running national, multi-channel campaigns for a consumer brand.

Responsibilities

• Implement the brand's social strategy and voice across Instagram, Facebook and TikTok.
• Lead national programs from inception to launch and beyond, with in-store and digital collateral.
• Plan and run national promotions and measure ROI after each campaign.

Skills

Bachelor's degree

Marketing

Campaign management

Social media

Budget management

Agency partnerships

Communication

Education

Bachelor's degree in marketing, communications, business or a related field

Tools

Social media platforms (Instagram, Facebook, TikTok)

Paid digital tools (Google Ads, Facebook Ads)

Job description

Required Qualifications

• Bachelor's degree in marketing, communications, business or a related field
• 8+ years of marketing experience, with 3+ years leading independent programs
• Experience running national, multi-channel campaigns for a consumer brand
• Hands‑on knowledge of social media, paid digital and analytics tools
• Experience managing a budget and agency partners
• Strong writing, presentation and cross‑team skills

Preferred Qualifications

• Experience in restaurants, QSR, franchising or food and beverage
• Experience working with franchisees or a franchise advisory council (FAC)

Role Summary

Reports to CMW, The Director of Marketing helps lead the brand across social media, digital media, national campaigns (ex: food, catering) and various promotions. They independently plan and run marketing campaigns within the national marketing calendar that drive guest traffic and franchise sales across every location

Role is currently hybrid but subject to change at any time

Key Responsibilities

Social & Digital Media

• Implement the brand's social strategy and voice across Instagram, Facebook and TikTok
• Lead content planning, influencer and creator partnerships, and community management
• Give franchisees guidelines, templates, content and a content calendar so local posts stay on brand
• Manage social media agency partner and use data to shift spend toward what performs
• Oversee paid search, paid social, plus the website
• Work with the loyalty team to grow rewards membership and repeat visits through digital channels

National Marketing Programs

• Lead national programs such as cakes, catering, 3PD, and acai from inception to launch and beyond.
• Lead campaigns from brainstorming to creative briefs to launch across in-store and digital, working directly with our in‑house creative team
• Make sure every location has what it needs to run each program, including guides, timelines and POP
• Work closely with the Operations team on all operational implementations which includes franchisee trainings and webinars
• Present new program launches at our national franchisee convention

Promotions & Campaigns

• Plan and run national promotions, limited‑time offers and partnerships, such as holiday events
• Model the cost and expected return of every promotion before launch
• Recap results after each promotion and use them to plan the next one

Benefits

• For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

Equal Opportunity Employer / Disabled / Protected Veterans

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Pay Transparency Policy

The pay transparency policy is available here:

Accommodation

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

E-Verify Program

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

Fair Chance / Criminal History

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.