Marketing Manager

SCAN; Long Beach (CA); Hybrid; USD 92,000 - 133,000; Full time

Job summary

SCAN is seeking a Marketing Manager to lead a variety of marketing initiatives supporting growth and success, comply with regulations, and optimize performance. The role requires collaboration with various departments, budget management, and a commitment to improving healthcare for seniors. Ideal candidates will have significant experience in marketing roles, particularly in membership organizations, and a strong grasp of strategic marketing principles.

Benefits

Annual employee bonus program

Robust Wellness Program

Generous paid-time-off (PTO)

Excellent 401(k) Retirement Saving Plan with employer match

Tuition reimbursement

Qualifications

• 5+ years of marketing experience with at least 2 years in a supervisory role.
• Experience with marketing project management including strategy development, regulatory compliance, and production expertise.
• Experience marketing to the 65+ segment and / or Medicare Advantage experience strongly preferred.

Responsibilities

• Manage a variety of marketing programs to help meet and exceed targeted sales goals.
• Oversee content and production of various marketing materials.
• Collaborate with sales and product departments to ensure alignment.

Skills

Leadership

Project Management

Marketing Strategy

Collaboration

ROI Analysis

Education

Bachelor's Degree or equivalent experience

Job description

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About SCAN

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation’s leading not-for-profit Medicare Advantage plans, serving more than 300,000 members in California, Arizona, Nevada, Texas, and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn; Facebook; and Twitter.

About SCAN

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation’s leading not-for-profit Medicare Advantage plans, serving more than 300,000 members in California, Arizona, Nevada, Texas, and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn; Facebook; and Twitter.

The Job

The Specialist works with the Manager to understand marketing objectives, recommend solutions and deliver the appropriate marketing tactics within schedule and budget. This includes overseeing a variety of projects and initiatives from concept to completion.

You Will

Supports company growth and success of Marketing by leading and implementing a wide variety of marketing programs within the context of a larger corporate strategy and brand to help meet and exceed targeted sales goals.

Develops and implements effective marketing campaigns by understanding the business objectives and applying marketing and industry expertise; manages project teams including both internal and external participants/vendors.

Oversee content, design, and production of marketing collateral, direct mail, digital ads, advertisements, web pages, and events by applying expert knowledge of marketing principles.

Collaborate with sales, product, and other departments to ensure strategic alignment and effectiveness of marketing efforts.

Ensures compliance for all accountable marketing materials and programs by maintaining detailed understanding of relevant regulations and by working collaboratively with the Compliance department.

Manages the budget associated with design, development, and production of marketing activations. Oversees the Marketing budget while working with marketing leadership to maintain cost center balances.

Maintains collegial, collaborative relationships at all levels within the organization and by practicing SCAN’s Five Basic Principals. Is a key contributor to business process and marketing program improvement by maintaining a keen awareness of marketplace trends, interacting with the sales team and participating in periodic after-action review and strategic planning sessions.

Leads team of individual contributors and drives engagement through communicating job expectations; planning, monitoring, and appraising job results; coaching and counseling employees; initiating, coordinating, and enforcing systems, policies, and procedures.

Analyzes campaign performance, generate insights, and optimize marketing tactics to improve ROI.

Approaches business challenges with intellectual curiosity and a growth mindset.

Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.)

We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.

Actively support the achievement of SCAN’s Vision and Goals.

Other duties as assigned.

Your Qualifications

Bachelor's Degree or equivalent experience required.

5+ years of marketing experience with at least 2 years in a supervisory role required.

Experience with marketing project management including strategy development, regulatory compliance, and production expertise required.

3+ years of experience developing and executing marketing programs in a membership organization (e.g., health plan, financial services) required

Experience marketing to the 65+ segment and / or Medicare Advantage experience strongly preferred

Marketing Or Advertising Agency Experience Preferred

Knowledge of CMS regulations strongly preferred

What's in it for you?

• Base Pay Range: $92,400 to $132,110 annually
• Work Mode: Mostly Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO) along with 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!
  
  

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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