Account Manager, Higher Education Practice

Stratagon; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Collaborative, innovative work environment

Short and Long Term Financial, Work/Life and Health benefits

Job summary

Stratagon seeks a seasoned Higher Education Account Manager to enhance client success through strategic marketing initiatives. You'll drive impactful marketing strategies for diverse higher education clients, ensuring their unique missions are successfully translated into compelling market presence while fostering collaboration and innovation within a dynamic team.

Qualifications

• 6-8 years of account management experience in higher education marketing.
• Proven track record of successful marketing campaign execution.
• Strong analytical skills to translate data into strategic recommendations.

Responsibilities

• Own client relationships as a strategic marketing advisor.
• Lead strategic conversations and advance marketing strategies.
• Analyze campaign performance and translate data into insights.

Skills

Account management

Strategic marketing

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Slate

Salesforce

Job description

Job Summary:

We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.

Key Responsibilities:

• Own client relationships and serve as their strategic marketing advisor and day-to-day lead

• Lead strategic conversations and advance the marketing strategy for multiple high-profile client accounts

• Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goals

• Lead and mentor team members while fostering a collaborative, growth-oriented environment

• Drive innovative solutions by staying ahead of higher education marketing trends and best practices

• Manage project timelines, budgets, and deliverables across multiple concurrent campaigns

• Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.

• Analyze campaign performance and translate data into actionable insights and recommendations

• Identify and pursue strategic growth opportunities within existing client partnerships

• Facilitate clear communication between internal teams and client stakeholders

• Strategically plan long-term while executing short-term needs for clients

• Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.

What Sets You Apart:

• Strategic mindset combined with careful attention to detail

• Ability to build trust and rapport with diverse stakeholders

• Proactive problem-solver who anticipates client needs

• Passionate about higher education and institutional success

• Experience in managing and mentoring team members

• A strong professional network within higher-ed marketing and or admissions preferred

About Stratagon:

Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.

What We Offer:

• Opportunity to shape the future of higher education marketing

• Collaborative, innovative work environment

• Close collaboration with Agency Principals and the opportunity to lead upon standing out

• All this, plus Short and Long Term Financial, Work/Life and Health benefits

Diversity & Inclusion:

Stratagon is committed to building a diverse team that reflects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.

Learn More here: https://www.stratagon.com/careers

Required Qualifications:

• 6-8 years of account management experience, with demonstrated success in higher education marketing

• Proven track record of developing and executing successful marketing campaigns

• Demonstrated expertise in developing a marketing and communications strategy, media planning a plus

• Demonstrated ability to communicate and influence effectively at all levels of a client organization

• Demonstrated experience in delivering client-focused solutions

• Experience managing complex projects and client relationships simultaneously

• Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development

• Strong analytical skills with the ability to translate data into strategic recommendations

• Exceptional communication and presentation abilities

• Bachelor's degree in Marketing, Communications, Business, or related field

• Excellent prioritization and time management skills

• Excellent listening, negotiation, and presentation skills.

Preferred Qualifications:

• Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)

• Experience working with HBCUs or minority-serving institutions

• Project management or relevant marketing certifications