Higher Ed Marketing Campaign Manager

KNOXVILLE CHAMBER OF COMMERCE; Knoxville (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Loch & Key Productions in Knoxville, TN is seeking a Marketing Manager to lead day-to-day marketing efforts for higher education clients, collaborating with our higher ed team to execute robust multi-faceted campaigns and initiatives.

This role balances strategic planning with hands-on execution, translating account strategy into action, coordinating across internal creative, digital, and content teams, and maintaining strong client communication. In-office role with ASAP start.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing, advertising, communications, account management, or a related field.
• Experience managing campaigns, projects, or significant areas of responsibility within a client or brand account.
• Strong understanding of integrated marketing strategy across digital advertising, social media, email, web, content, creative, and traditional media.
• Excellent written and verbal communication skills.
• Higher education, enrollment marketing, or agency experience preferred.
• Familiarity with marketing to prospective college students, Gen Z audiences is a plus.

Responsibilities

• Work closely with the Senior Marketing Manager to manage day-to-day marketing efforts for higher ed clients
• Develop understanding of clients, their programs, audiences, enrollment goals, and objectives
• Manage planning, execution, and reporting of integrated marketing campaigns
• Participate in regular client meetings and document next steps
• Build and maintain marketing plans, calendars, briefs, decks, and documentation
• Translate account strategy into actionable tasks for internal teams
• Identify opportunities and bring recommendations to the account lead
• Develop campaign strategy across paid media, social media, email, web, video, and traditional media
• Coordinate with internal teams and external partners to deliver campaigns on schedule
• Collaborate with creative teams on concepts, messaging, and production
• Write, edit, and provide strategic feedback on marketing copy
• Stay aware of higher education marketing trends and Gen Z media habits
• Track campaigns timelines, deliverables, and tasks
• Ensure teams have assets, approvals, and direction for execution
• Support additional accounts, events, and campaigns as needed
• Provide on-site or weekend support for events or activations when needed

Skills

Project management

Organizational skills

Written communication

Verbal communication

Campaign management

Integrated marketing

Client interaction

Strategic thinking

Education

Bachelor’s degree in Marketing/Communications

Job description

Loch & Key Productions in Knoxville, TN is seeking a Marketing Manager to lead day-to-day marketing efforts for higher education clients, collaborating with our higher ed team to execute robust multi-faceted campaigns and initiatives.

This role balances strategic planning with hands-on execution, translating account strategy into action, coordinating across internal creative, digital, and content teams, and maintaining strong client communication. In-office role with ASAP start.