Marketing Manager

Ranch Rider Spirits Co.; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Ranch Rider Spirits Co. is seeking a creative Marketing Manager to lead social media, content, ambassador programs, and live events.

You will own day-to-day social channels, manage calendars, develop campaigns, engage online communities, and partner with field teams to connect digital content with tastings and activations. Ideal candidates are organized, fast-moving, and excited to build consumer brands in a growing spirits company.

Qualifications

• 1–5 years in marketing, social media, content creation, or related field.
• Strong grasp of Instagram, TikTok, and other major platforms.
• Experience creating short-form video content.
• Excellent writing with adaptable tone for multiple brands.
• Highly organized with multiple projects and deadlines.
• Can work evenings or weekends for events occasionally.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar tools.

Responsibilities

• Manage day-to-day execution of brand social media channels.
• Develop monthly and quarterly content calendars aligned with launches and events.
• Create original social content and campaigns to grow awareness.
• Build and engage a community of consumers, ambassadors, creators.
• Coordinate with field marketing for tastings and brand activations.
• Track performance and report on reach, engagement, and growth.
• Maintain brand guidelines across materials.

Skills

Social media management

Content creation

Campaign planning

Influencer outreach

Community management

Event coordination

Adobe Creative Suite

Canva

CapCut

Writing skills

Tools

Canva

Adobe Creative Suite

CapCut

Social scheduling platforms

Job description

We are looking for a creative, organized, and highly motivated Marketing Manager to help bring our brands to life across social media, digital content, ambassador programs, and real-world experiences.

This is a hands-on role for someone who enjoys creating content as much as they enjoy building a plan for it. The Marketing Manager will own the day-to-day execution of our social channels, manage the content calendar, help develop social campaigns, engage with our online community, support ambassador and influencer programs, and work closely with the field marketing team to connect digital content with events and activations.

The ideal candidate is creative, culturally aware, highly organized, comfortable working in a fast-moving environment, and excited to build consumer brands.

Key Responsibilities

Social Media & Content

• Manage day-to-day execution of brand social media channels
• Develop and maintain monthly and quarterly content calendars aligned with brand priorities, product launches, retail initiatives, events, and seasonal opportunities.
• Create original social content
• Develop and execute social campaigns designed to grow awareness, engagement, trial, and brand affinity.
• Identify trends, cultural moments, and conversations that the brands can participate in.
• Schedule and publish content and maintain a consistent posting cadence.
• Monitor channel performance and provide regular reporting on reach, engagement, follower growth, content performance, and other key metrics.
• Serve as an active voice of the brands by monitoring and responding to comments, messages, tags, and consumer conversations.
• Build an engaged community of consumers, fans, ambassadors, creators, and brand advocates.
• Oversee brand ambassador program (Social Ladder)
• Identify and develop relationships with relevant micro-influencers, creators, community partners, and potential brand advocates.
• Track ambassador and creator activity and measure program engagement and effectiveness.

Brand & Creative

• Help maintain and manage brand guidelines across social media, digital content, events, merchandise, and other consumer-facing materials.
• Ensure content and marketing materials consistently reflect each brand's voice, visual identity, positioning, and personality.
• Coordinate with internal teams, agencies, photographers, designers, and other creative partners as needed.
• Maintain an organized library of photography, video, graphics, logos, templates, and other brand assets.

Field Marketing & Events

• Work closely with the field marketing team to coordinate social and content support for tastings, sponsorships, festivals, retail events, community events, and other brand activations.
• Build event-specific content plans covering promotion before the event, real-time/event-day content, and post-event recaps.
• Ensure field teams have the brand assets, messaging, merchandise, and content tools needed to execute consistently.
• Capture or coordinate photo and video content at key events and activations.
• Help amplify field marketing activity through social media, ambassadors, creators, and community partnerships.
• Support planning and execution of select local brand events and experiences.

What We're Looking For

• 1–5 years of experience in marketing, social media, content creation, communications, or a related field; relevant internships and hands-on experience count.
• Strong understanding of Instagram, TikTok and other major social platforms.
• Comfortable creating and editing short-form video and social-first content.
• Strong writing skills with the ability to adapt tone and messaging to different brands.
• Highly organized and capable of managing multiple projects and deadlines simultaneously.
• Strong creative instincts and an eye for photography, video, design, and emerging social trends.
• Comfortable interacting with consumers, creators, ambassadors, partners, and internal teams.
• Self-starter who is comfortable taking ownership and figuring things out in a fast-moving environment.
• Experience with Canva, Adobe Creative Suite, CapCut, social scheduling platforms, or similar tools is a plus.
• Experience with consumer brands, food & beverage, alcohol, hospitality, events, or lifestyle brands is a plus.
• Willingness to occasionally work evenings or weekends for events and content capture.

How Success Will Be Measured

Success in this role will be measured through a combination of:

• Consistent execution of the content calendar and social posting cadence.
• Growth in social reach, engagement, followers, and brand awareness; quality and effectiveness of social content.
• Growth and engagement of the ambassador and creator community.
• Responsiveness and quality of consumer/community engagement.
• Successful integration of social content with field marketing and event activations.
• Consistency of brand identity and messaging across consumer touchpoints.
• Ability to deliver projects on time and effectively coordinate across teams.

The Opportunity

• This is an opportunity for someone early in their marketing career to take meaningful ownership rather than simply support a narrow part of the marketing function. The role will have exposure to social media, content creation, brand marketing, community building, ambassadors, retail, events, and experiential marketing while helping build growing consumer brands.