Marketing Manager

Charlestowne; Charleston (SC); On-site; USD 90,000 - 140,000; Full time

Job summary

Charlestowne is seeking a Marketing Manager to lead strategic and tactical marketing across its hospitality properties. You will translate revenue goals into data-driven campaigns, manage multi-channel initiatives, and ensure brand consistency across digital and offline channels.

You'll collaborate with Creative, Revenue, and Operations teams, onboard new properties, and present plans to executives and owners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Marketing experience: Minimum of 5 years of progressive experience in integrated marketing strategy and campaign oversight.
• Hospitality experience: Minimum of 2 years of direct hospitality or hotel marketing experience required.

Responsibilities

• Develop and execute annual multi-channel marketing and promotional strategies tailored to property seasonality, target market segments, and revenue goals.
• Direct media strategy across digital channels (paid search, paid social, display, meta-search) and traditional marketing touchpoints.
• Ensure absolute consistency in brand voice, messaging, and visual identity across both digital and physical touchpoints.
• Prepare, track, and optimize annual property marketing budgets to maximize ROI.

Skills

CRM

CMS

Web analytics

Paid search

Paid social

Email marketing

Brand management

Communication

Presentation

Education

Bachelor’s degree in Marketing/Communications/Hospitality Management

Tools

CRM

CMS

Google Analytics

CRS

PMS

POS

Job description

The Marketing Manager is a strategic and tactical leader responsible for driving marketing strategy, campaign execution, and brand stewardship across assigned hospitality properties. Working at the intersection of marketing, revenue management, and operations, this role translates property revenue goals into actionable, data-driven marketing and media plans.

The Marketing Manager serves as the primary marketing contact for Hotel General Managers and property owners while collaborating internally with Creative, Project Management, and Revenue teams to deliver cohesive online and offline brand experiences.

Core Responsibilities

Strategic Marketing & Campaign Management

• Develop and execute annual multi-channel marketing and promotional strategies tailored to property seasonality, target market segments, and revenue goals.
• Direct media strategy across digital channels (paid search, paid social, display, meta-search) and traditional marketing touchpoints.
• Ensure absolute consistency in brand voice, messaging, and visual identity across both digital and physical touchpoints.
• Prepare, track, and optimize annual property marketing budgets to maximize ROI.

Property Onboarding & Transitions

• Oversee marketing onboarding for new hotel developments, rebrandings, and management takeovers.
• Manage end-to-end launch collateral, brand story development, web asset creation, and foundational digital strategy for new properties.

Cross-Functional Leadership & Client Relations

• Act as the primary marketing liaison between internal teams (Creative, Revenue, Operations, Project Management), property leadership, vendors, and owners.
• Build and maintain trusted relationships with property owners, General Managers, and investment shareholders.
• Present annual marketing strategies, budget proposals, and performance reviews to key stakeholders.
• Keep executive leadership informed of property performance, strategic initiatives, and market challenges.

Analytics, Reporting & System Management

Compile and deliver monthly marketing performance reports, offering clear insights, key learnings, and strategic adjustments.

Maintain cross-functional knowledge of hospitality systems (PMS, CRS, POS) to align marketing tactics with inventory, pricing, and distribution strategies.

Leverage marketing technologies (CRM, CMS, Google Analytics, social platforms) to drive direct booking growth and customer retention.

Key Qualifications

Education & Experience

• Education: Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Marketing Experience: Minimum of 5 years of progressive experience in integrated marketing strategy and campaign oversight.
• Hospitality Experience: Minimum of 2 years of direct hospitality or hotel marketing experience required.

Technical & Functional Skills

• Marketing Tech: Deep understanding of CRM platforms, Content Management Systems (CMS), web analytics, paid search/social advertising, and email marketing.
• Hospitality Tech: Working knowledge or high-level familiarity with Central Reservation Systems (CRS), Property Management Systems (PMS), and Point of Sale (POS) environments.
• Creative Eye: Strong visual taste and sharp attention to brand consistency and aesthetic details.
• Communication: Exceptional presentation, written, and verbal communication skills tailored for C-suite and owner-level interactions.

Core Competencies & Traits

• Strategic & Analytical: Skilled at translating performance metrics into actionable business strategies.
• Adaptable & Resilient: Comfortable prioritizing competing demands and pivoting swiftly in response to market changes.
• Diplomatic & Resourceful: Strong interpersonal savvy to balance owner expectations, operational constraints, and brand integrity.
• Travel: Willingness to travel to properties for site visits, onboarding launches, and key strategic meetings as needed.