Marketing Manager

Embassy of Beauty; Boca Raton (FL); On-site; USD 68,000 - 92,000; Full time

Job summary

Embassy of Beauty seeks a marketing/content lead to own our US/UK calendar, web content, CRM content and social channels. You will translate our London expertise into demand-driving content for the US market, reporting to our London-based Head of Ecommerce and Marketing and collaborating with our graphic designer and acquisition/retention teams.

You will plan shoots, write launch stories, manage influencer seeding and coordinate a single calendar across two markets, with overlap with the London

Qualifications

• 3+ years in marketing or content for a premium beauty/skincare brand.
• +Experience marketing to US customers and knowledge of US beauty/creator landscape.
• Portfolio of published writing including web and email copy.
• Experience writing CRM emails and automated flows (Klaviyo).
• Proven growth of a brand social account and experience working with creators.
• Ability to plan shoots and brief a designer; film short-form video on a phone.
• Organized to run one calendar across two markets.
• Interest in skincare ingredients and results beyond aesthetics.

Responsibilities

• Own the US/UK marketing calendar: promotions, launches, emails, onsite and social.
• Own website content: product pages, brand pages, landing pages, journal, and SEO copy.
• Own CRM content: write emails, automated flows and loyalty messages for both markets.
• Plan and run Instagram and TikTok: strategy to posting and community management.
• Plan content shoots with our designer and London clinic; create US content with creators.
• Write launch stories for every new brand we bring in.
• Run creator and influencer seeding; track outcomes.
• Manage US press requests, product placements and events.

Skills

Marketing strategy

Copywriting

Social media management

Project coordination

Content planning

Tools

Klaviyo

Job description

The role

You will own our marketing calendar, web content, CRM content and social channels across the US and UK. You will turn our brands, our expertise and our London clinic into content that builds demand and drives sales, with a focus on growing our US business. You report to our London-based Head of Ecommerce and Marketing and work closely with our graphic designer and our ecommerce and acquisition team. Your working day overlaps with the London team each morning.

About Embassy of Beauty

Embassy of Beauty finds the world's most exceptional niche skincare brands: the ones often overlooked, which deliver remarkable results. Every brand we stock passes our curation standard of authenticity, efficacy and transparency, and our team tests every product across a range of skin types before it reaches a customer.

We sell online in the UK and the US, run a treatment clinic at our London home in Kensington, and are opening our US office in Boca Raton. Our anchor brand is Biologique Recherche, alongside a curated edit of clinical skincare brands.

What you will do

• Own the marketing calendar for the US and UK: promotions, launches, emails, onsite and social.
• Own all website content: product pages, brand pages, landing pages, journal articles and SEO copy.
• Own CRM content: write every email campaign, automated flow and loyalty message for both markets, working with our Acquisition and Retention Manager on segments and results.
• Plan and run our Instagram and TikTok, from strategy to posting and community management.
• Plan content shoots with our graphic designer and our London clinic team, and create US content locally with creators and our product testing.
• Write launch stories for every new brand we bring in.
• Run creator and influencer seeding, starting with the US, and track what it delivers.
• Manage US press requests, product placements and events.

What you bring

• Three or more years in marketing or content for a premium beauty or skincare brand or retailer.
• Experience marketing to US customers, and knowledge of the US beauty and creator landscape.
• A portfolio of published writing you are proud of, including web and email copy.
• Experience writing CRM emails and automated flows, ideally in Klaviyo.
• Proof that you have grown a brand social account and worked with creators.
• The ability to plan a shoot and brief a designer, and to film short-form video on a phone.
• The organization to run one calendar across two markets.
• An interest in skincare ingredients and results, not only aesthetics.