Manager, Integrated Marketing & Communications - Dermstore

thehutgroup; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

THG Beauty seeks a Manager, Integrated Marketing & Communications to guide multi-channel campaigns for Dermstore and THG Beauty. You will translate brand strategy into calendar execution, manage external PR agency, and program Dermstore's branded experiences.

The role requires strong project management, vendor coordination and stakeholder collaboration to deliver on-brand programs on time and within budget.

Qualifications

• 5-8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
• Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
• Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).

Responsibilities

• Integrated Marketing Strategy & Execution: Build, maintain and execute the annual and quarterly brand campaign calendar in partnership with the VP.
• PR & External Communications: Act as the day-to-day lead for our external PR agency, guiding briefs, deliverables, media pitch slates, and reporting.
• Events & Experiential Activations: Program, schedule and run Dermstore's treatment suite and event space, overseeing guest activations, on-site production and programming.
• Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.
• Coordinate editor mailings, press desk-sides, product previews and ongoing press relationship touchpoints.
• Plan and coordinate education-first skincare and hair care stories with advisors and experts.

Skills

Integrated marketing

Brand strategy

PR

Experiential events

Project management

Campaign planning

Stakeholder collaboration

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Why be a Manager, Integrated Marketing & Communications at THG Beauty?

Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world's most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.

As the Manager, Integrated Marketing & Communications, you'll captain Dermstore's multi-channel marketing campaigns, PR initiatives and branded live experiences. Reporting directly to the VP of Brand Marketing & Communications, you will translate high-level brand strategy into seamless calendar execution, manage the external PR agency, and program Dermstore's branded Treatment Suite and partner activations. Candidates should possess a solutions-oriented, self-starting mentality and should be equally comfortable working independently with minimal direction and collaborating proactively with stakeholders and partners. This role requires an agile project manager and brand storyteller who ensures programs are delivered on time, on budget, and on brand while tracking clear business impact.

As Manager, Integrated Marketing & Communications , you'll:

Integrated Marketing Strategy & Execution (50%)

• Build, maintain and execute the annual and quarterly brand campaign calendar in partnership with the VP.
• Serve as the connective tissue across Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR and Performance channel partners to ensure every campaign launches with one unified message.
• Manage campaign briefs, project management timelines, cross-channel deliverables and status reporting from inception through launch recaps.
• Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.

PR & External Communications (25%)

• Act as the day-to-day lead for our external PR agency, guiding briefs, deliverables, media pitch slates, and reporting.
• Coordinate press and thought-leadership opportunities featuring Dermstore's Senior Leadership Team (SLT) and Buying/Trade leads.
• Partner with Dermstore's Advisory Board of dermatologists and experts to pitch and coordinate education-first skincare and hair care stories.
• Plan and coordinate editor mailings, press desk-sides, product previews and ongoing press relationship touchpoints.

Events & Experiential Activations (25%)

• Program, schedule and run Dermstore's treatment suite and event space, overseeing guest activations, on-site production and programming.
• Manage planning and execution of retail-adjacent activations, trade pop-ups, brand partner launches and co-branded experiential events.
• Monitor and report on venue utilization metrics, including events per quarter, attendee counts, content created, press coverage, and sales/leads influenced.
• Source and manage external event vendors, draft contracts with Procurement/Legal, and track spend to ensure all activations stay on budget.

What skills and experience do I need for this role?

• 5-8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
• Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
• Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).
• Strong organizational skills with mastery of campaign planning, timeline manage