Social Media and Content Specialist – USA Market

Impress; Chicago (IL); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Impress USA is seeking a Social Media and Content Specialist to lead local social media strategy and content creation for the US market. You will own the US accounts, partner with the creative team, and drive engagement and community growth across platforms.

The role requires 2+ years in social media management, native English, and the ability to travel for content shoots and activations. Based in New York/New Jersey or Chicago area with occasional travel.

Qualifications

• 2+ years in social media management or digital marketing.
• Experience creating engaging content for multiple platforms.
• Proven ability to localize global content for US audiences.

Responsibilities

• Develop and localize a US social media calendar.
• Own US social media account execution and performance monitoring.
• Collaborate with creative team for on-brand content across platforms.

Skills

Social media management

Content creation

Digital marketing

Creative storytelling

Analytics & insights

Tools

Canva

Adobe Suite

CapCut

Figma

Brandwatch

Job description

About Impress

We believe everyone deserves a smile they’ll love. We are IMPRESS, the largest chain of digital orthodontic clinics in Europe, revolutionizing the invisible orthodontic sector and bringing smiles to people’s faces. Our unique combination of medical expertise and digitalization has earned us recognition as one of the top fastest-growing Health Tech companies by Forbes. Born in Barcelona in 2019, we have expanded across 10 countries with more than 200 locations, offering leading care and state-of-the-art technology.

Social Media and Content Specialist – US Market (Based in New York/New Jersey or Chicago area and willing to travel)

What You’ll Do: Social Media Strategy & Campaign Activation

• Collaborate with the Global Social Media Manager to develop and localize a social media calendar aligned with USA market goals.




• Take ownership of the USA social media account executionally, including scheduling, posting, and monitoring content performance across platforms.




• Partner with the creative team to ensure visually compelling and on-brand content across all social platforms.




• Innovate within the social space, finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and community.




• Leverage data-driven insights to refine social media strategies, optimizing content for performance and engagement.




• Generated innovative campaign concepts to increase awareness, engagement and following




• Work closely with the USA Marketing Manager and cross-functional teams to ensure social activations align with broader business objectives.




• Oversee daily engagement across social platforms, delivering timely, brand-aligned responses that foster community growth.




• Report weekly and monthly on reach, engagement, follower growth and leads generated from social, and share learnings with the US Marketing Manager and the Global Social Media Manager.

Content Creation & Management

• Develop and deliver engaging, high-quality content (social posts, stories, videos, interactive formats) for both paid and organic channels, tailored to the USA market. You will be the face of Impress USA on our social channels!




• Collaborate on content briefs, scripting and reviewing, including the localization of global assets to ensure cultural relevance and brand alignment.




• Manage in-clinic content production alongside the medical team: capturing before-and-after cases, patient stories, and video/photo shoots. Ensure proper handling of patient agreements.




• Execute end-to-end content creation, including shooting and editing videos optimized for each platform.




• Build and maintain relationships with external content creators to manage scouting, briefing, coordination, and oversight of externally produced creatives.




• Capturing potential patients to become our ambassadors and generation of testimonials and audiovisual content with them.




• Stay ahead of cultural and digital trends to implement innovative content formats, challenges, and campaigns.

Community Management

• Oversee daily engagement across all Impress US channels, managing comments and DMs and delivering timely, brand-aligned responses that foster community growth.




• Moderate the community: hide or remove spam and offensive content, and keep public replies free of individual medical advice or treatment specifics.




• Flag negative comments, complaints and reviews to internal operations teams following the agreed escalation process, and close the loop publicly once resolved.

Localisation

• Collaborate on content briefs, scripting and reviewing, including the localization of global assets to ensure cultural relevance and brand alignment.




• Review and proofread US translations of global assets (copy, captions, subtitles, onscreen text) before anything goes live, adapting tone, idioms and references.

Who You Are:

• Based in either New York or New Jersey or Chicago area and willing to travel occasionally for content shoots and activations at our US clinics.




• You’re comfortable being the face of a brand: whether through past experiences as a content creator, TikTok creator, influencer, or by representing personal or professional projects on camera, you enjoy connecting with audiences in an authentic, engaging way.




• A creative storyteller with a deep understanding of social media dynamics, audience behavior, and platform-specific content strategies. Comfortable behind and in front of the camera.




• Experienced in social media presence, viral content creation, organic social media growth, UGC content creation, shooting, editing.




• A social-first thinker who thrives in fast-pace environments and is passionate about pushing creative boundaries.




• Proactive and trend-savvy—you continuously seek new opportunities to activate audiences and elevate brand presence.




• Self-motivated and results-driven, with an unwavering commitment to delivering "Impressive" outcomes.




• A collaborative team-player who leads by example and embraces a culture of continuous improvement. Never accept results lower than "Impressive".

What you bring:

Experience: 2/3+ years in social media management, content creation, or digital marketing, with a proven track record of delivering impactful campaigns.

Expertise: Deep understanding of social media platforms (Instagram, TikTok, LinkedIn, Facebook) and emerging digital trends. Proven track record of creating engaging content, both behind and in front of the camera.

Language Skills: Native-level English

Technical Skills: Proficient in content creation tools (e.g., Canva, Adobe Suite, CapCut, Figma) and social media management platforms (e.g., Brandwatch).

Creative Mindset: Strong eye for engaging content, with the ability to adapt strategies for different platforms and audiences.