Product Marketing Manager - Maternity Cover

Augustinus Bader; New York (NY); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Augustinus Bader is seeking a Product Marketing Manager to own day-to-day project management and shape product strategy for sets, GWPs, sampling, and innovation across our prestige skincare portfolio in the US.

You will partner with the Director of Product Marketing and Global Marketing leadership to strengthen sales, profitability, brand equity, and competitive positioning, bringing a creative, analytical, and decisive approach to a science‑led luxury brand.

Qualifications

• 3+ years in product marketing in prestige or luxury beauty.
• Experience taking products from brief to launch, including relaunches or renovations.
• Strong understanding of prestige skincare and consumer behavior.
• Sharp, concise copywriting with science-led claims and regulatory review.
• Excellent organizational skills and ability to manage multiple projects.
• Detail-oriented with proactive follow-through and up-to-date shared files.
• Comfort with pricing, margin and forecasting in spreadsheets.
• Advanced Excel or Google Sheets and PowerPoint/Slides skills.
• Experience presenting to senior leadership.

Responsabilités

• Define product strategy for multiple projects and present to go-to-market teams.
• Create marketing briefs and product marketing books.
• Prepare content for gate meetings and leadership reviews.
• Develop positioning, product naming, benefits and claims for new/existing products.
• Own development/review of sell sheets, PDP, pack, and visual merchandising copy.
• Coordinate pricing analysis, margins and approvals for pricing/assortment.
• Maintain project tracker and master product file.
• Collaborate with NPD, packaging, regional teams, trade marketing, eComm, supply chain, demand planning and finance.
• Manage seasonal sets, GWPs and sampling programs, with regional alignment.

Connaissances

Product marketing

Brand strategy

Cross-functional leadership

Copywriting

Data analysis

Excel/Sheets

PowerPoint/Slides

Forecasting

Project management

Outils

Excel

PowerPoint

Google Sheets

Description du poste

As the Product Marketing Manager, you'll own day-to-day project management and help shape product strategy for a portfolio of sets, GWPs, sampling, innovation, and the existing range across Augustinus Bader and DUA by Augustinus Bader. Working with the Director of Product Marketing and Global Marketing leadership, you'll help build strategies that strengthen sales, profitability, brand equity, and competitive positioning. This is an opportunity for someone creative, analytical, and decisive, with great taste who brings a fresh, trend-forward perspective to a science-led luxury brand.

What you'll do

You'll own product strategy for multiple projects, including sets, GWPs, sampling, and select innovation.

• Define product strategy for each of your projects and present it to the teams executing go-to-market.
• Create and maintain marketing innovation briefs and product marketing books
• Prepare content for gate meetings and leadership reviews.

Positioning and copy

• Develop positioning, product naming, key benefits and claims for new and existing products.
• Own development and review of sell sheet, PDP, pack, and visual merchandising copy for your projects.
• Pressure-test claims with regulatory and legal before they ship.
• Work with NPD on clinical and user trials for your projects.

Commercial and insights

• Conduct competitive and consumer research to inform product strategy.
• Manage pricing analysis for your projects, including pricing recommendations, COG and margin considerations, and secure approvals for pricing and assortment recommendations.
• Keep the pricing file up to date and make sure relevant recipients have the latest version.
• Manage the forecasting process for your projects with demand planning.

Project management

• Own and maintain the product marketing team's project tracker for your projects, keeping timelines, statuses, and risks up to date.
• Maintain the master product file.
• Partner day to day with NPD, packaging, creative, regional teams, trade marketing, eComm, supply chain, demand planning and finance.

Sets, gifting and sampling

• Manage seasonal sets, retailer exclusives, GWPs and sampling programs, including assortment, commercial rationale, forecasts and regional alignment.
• Partner with supply chain and demand planning on allocations, inventory availability, expiry and usage windows.

What you bring

• 3+ years in product marketing, ideally in prestige or luxury beauty.
• A track record of taking products from brief to launch, including relaunches or renovations, for a brand selling in multiple markets.
• A strong understanding of the prestige/luxury skincare category and consumers.
• Sharp, concise copywriting, and comfort working with science-led claims and regulatory review.
• Strong organization: you can run many projects in parallel without dropping details.
• Proactive and detail-oriented, with strong follow-through: you keep shared files current without being chased.
• Confidence with numbers, including pricing, margin and forecasting in spreadsheets.
• Advanced Excel or Google Sheets and PowerPoint or Google Slides skills.
• Experience managing cross-functional stakeholders and presenting to senior leadership.
• The ability to pick up live projects quickly and make decisions with incomplete information.

Nice to have:

experience in skincare, body care, or haircare, and retailer sell-in experience.