Marketing Manager

Crawford Thomas Recruiting; Atlanta (GA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Uncapped bonuses

Commissions

Performance incentives

Job summary

The Crawford Thomas Recruiting-based Marketing Manager in Atlanta, GA onsite is responsible for developing and executing marketing strategies that grow brand awareness, product engagement, and revenue. This role requires a hands-on approach, building programs from the ground up and turning creative ideas into successful campaigns.

We are seeking a builder who can personally execute campaigns, manage external resources, and deliver measurable business results across digital, social, influencer,

Qualifications

• Experience in marketing management, digital marketing, brand management, or product marketing.
• Hands-on experience developing and executing marketing campaigns.
• Experience with social media strategy, digital advertising, and content creation.
• Background in product launches, product positioning, and brand storytelling.
• Experience managing influencers, creative agencies, or freelance marketing resources.
• Ability to develop compelling marketing content and coordinate creative projects.
• Strong understanding of marketing analytics, campaign performance, and ROI.
• Experience with dealer, distributor, or channel marketing is a plus.
• International marketing experience is preferred.
• Highly organized, resourceful, and comfortable managing multiple projects.
• Entrepreneurial mindset with the ability to work independently in a lean, fast-paced environment.

Responsibilities

• Marketing Strategy: Develop and execute marketing initiatives focused on brand growth, customer engagement, and revenue generation.
• Social Media Management: Lead social media strategy, content creation, campaigns, and performance across multiple markets.
• Product Launches: Develop product positioning, messaging, brand storytelling, and marketing campaigns for new products.
• Digital Marketing: Execute digital campaigns, promotions, content strategies, and lead-generation initiatives.
• Influencer Marketing: Identify, develop, and manage influencer partnerships, content creators, and brand ambassadors.
• Creative Direction: Coordinate product photography, lifestyle imagery, website visuals, and marketing materials.
• Brand Management: Maintain consistent branding across digital platforms, products, and international markets.
• Dealer & Channel Marketing: Develop marketing programs with dealers, distributors, and strategic partners to increase sales.
• Agency & Freelancer Management: Coordinate external agencies, designers, photographers, and content creators while remaining actively involved in execution.
• Performance & ROI: Track marketing KPIs, conversions, campaign ROI, and revenue impact to optimize performance.

Skills

Marketing strategy

Digital marketing

Brand management

Product launches

Social media

ROI analytics

Influencer marketing

Content creation

Campaign execution

Job description

MARKETING MANAGER

Location: Atlanta, GA 30339 onsite

Schedule: Monday–Friday | 8:00 AM–5:00 PM

Base Salary: $50,000–$60,000 annually

OTE: $130,000–$220,000+

Additional Compensation: Uncapped Bonuses, Commissions & Performance Incentives

Industry: Consumer Goods

About The Role

Our client is seeking a creative, entrepreneurial, and hands-on Marketing Manager to develop and execute marketing strategies that drive brand awareness, product engagement, and measurable revenue growth.

This is an exciting opportunity for a marketing professional who enjoys building programs from the ground up, developing compelling product stories, and turning creative ideas into successful campaigns.

We're looking for a builder, not just an administrator—someone who can develop strategies, personally execute campaigns, manage external resources, and deliver measurable business results.

Key Responsibilities

• Marketing Strategy: Develop and execute marketing initiatives focused on brand growth, customer engagement, and revenue generation.
• Social Media Management: Lead social media strategy, content creation, campaigns, and performance across multiple markets.
• Product Launches: Develop product positioning, messaging, brand storytelling, and marketing campaigns for new products.
• Digital Marketing: Execute digital campaigns, promotions, content strategies, and lead-generation initiatives.
• Influencer Marketing: Identify, develop, and manage influencer partnerships, content creators, and brand ambassadors.
• Creative Direction: Coordinate product photography, lifestyle imagery, website visuals, and marketing materials.
• Brand Management: Maintain consistent branding across digital platforms, products, and international markets.
• Dealer & Channel Marketing: Develop marketing programs with dealers, distributors, and strategic partners to increase sales.
• Agency & Freelancer Management: Coordinate external agencies, designers, photographers, and content creators while remaining actively involved in execution.
• Performance & ROI: Track marketing KPIs, conversions, campaign ROI, and revenue impact to optimize performance.

Qualifications

• Experience in marketing management, digital marketing, brand management, or product marketing.
• Strong hands-on experience developing and executing marketing campaigns.
• Experience with social media strategy, digital advertising, and content creation.
• Background in product launches, product positioning, and brand storytelling.
• Experience managing influencers, creative agencies, or freelance marketing resources.
• Ability to develop compelling marketing content and coordinate creative projects.
• Strong understanding of marketing analytics, campaign performance, and ROI.
• Experience with dealer, distributor, or channel marketing is a plus.
• International marketing experience is preferred.
• Highly organized, resourceful, and comfortable managing multiple projects.
• Entrepreneurial mindset with the ability to work independently in a lean, fast-paced environment.

IDEAL CANDIDATE

• A hands-on marketer who can develop strategies and execute them.
• Creative, analytical, and focused on measurable business results.
• Comfortable building marketing programs from scratch.
• Experienced working with small internal teams and outside resources.Passionate about brand development, product launches, and revenue growth.
• Self-motivated, adaptable, and comfortable taking ownership of projects.

Compensation & Earning Potential

• Base Salary: $50,000–$60,000 annually.
• On-Target Earnings (OTE): $130,000–$170,000 annually, including base salary and performance-based compensation.
• Uncapped performance-based bonuses and commissions.
• Pay-for-performance incentives tied to measurable marketing results.
• Potential profit-sharing opportunities for exceptional candidates.
• Opportunity to exceed target earnings based on individual performance and business growth.