Marketing Leader

PreciseTarget; Bethesda (MD); Hybrid; USD 140,000 - 210,000; Full time

Job summary

PreciseTarget is seeking a leader to head its business-to-business marketing department. This role emphasizes using AI to produce high-quality marketing deliverables rather than traditional marketing duties.

The ideal candidate will drive AI-enabled campaigns, demonstrate a track record in B2B growth, and push the boundaries of creative marketing with robust prompts and AI literacy. The candidate should combine strong marketing instincts with advanced AI platform skills, capable of iterating

Qualifications

• Solid B2B marketing DNA, creativity, strong writing skills and relentless work ethic.
• Extra credit for launching new products.
• Deep knowledge of AI platforms, iterative prompts and spotting AI hallucinations.
• You are an early adopter of AI platforms.
• Experience in high-tech environments and strong written/verbal communication.

Skills

B2B marketing DNA

Strong writing skills

Digital marketing fundamentals

Creativity

Product launches

AI platform expertise

Iterative prompts

Critical thinking about AI

High-tech experience

Excellent communication

Job description

About PreciseTarget

The company develops AI-based solutions for retailers
which are used by the retailers for customer acquisition, repeat purchases, and customer
analysis. The company’s data products are often used as targeting audiences in Meta advertising
campaigns.

Description

We are searching for a unique person to lead a business-to-business marketing department. This isn't a traditional marketing role; rather, it leans in to using AI to create outstanding marketing deliverables. We're not believers in the AI-will-replace-us dogma; rather, we see AI as a huge productivity booster. We're looking for a leader who can drive AI to create higher-quality marketing deliverables.

About PreciseTarget

The company develops AI-based solutions for retailers, which are used for customer acquisition, repeat purchases and customer analysis. The company's data products are often used as targeting audiences in Meta advertising campaigns.

The right candidate will combine two strengths:

• Solid B2B marketing DNA: You're above average in creativity, you understand the fundamentals of digital marketing, you have strong writing skills and you have a relentless work ethic. Extra credit goes to candidates who have launched new products.


• You have a black belt in the use of AI platforms: You know how to wring the highest-quality results out of an LLM. This means your prompts are iterative, and you know an AI hallucination when you see one. If your favorite AI platform graded your prompts, it would rank you as an expert user. You're the opposite of the slacker who wants AI to make things easier; instead, it has doubled your output.

Attributes of a strong candidate:

• You have proven B2B marketing chops focused on new product launches.


• You're the creative genius in the neighborhood. Your thoughts and ideas make people wonder, \"Where did that come from?\"


• You were an early adopter of AI platforms. Agentic, Open Claw and artificial general intelligence (AGI) are familiar terms to you.


• You subscribe to \"Hard Fork\" and \"Decoder\.\"


• You've worked in high-tech.


• Strong communication skills (written and verbal).