AI Marketing Manager

Softura; Farmington Hills (MI); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Performance bonus

Long-term incentive

Job summary

Softura seeks an AI-native marketing professional to own the full marketing function from demand gen to content, campaigns, and automation. You will manage partnerships, webinars, SEO, paid ads, and AI-driven marketing workflows to multiply effectiveness.

The role emphasizes building an AI-powered marketing engine, improving conversions, and driving enterprise demand. Hybrid work in Farmington Hills, with strong compensation and long-term incentives.

Qualifications

• 5-10+ years in B2B technology marketing with demonstrated AI-driven execution.
• Experience building campaigns, content, and demand generation for enterprise buyers.

Responsibilities

• Generate qualified leads for enterprise consulting services.
• Build campaigns targeting CIOs, CTOs, business leaders, and AI executives.
• Create campaigns for VAR, MSP, and channel partners.
• Manage lead scoring and improve conversion rates.
• Oversee AI Marketing Automation including AI SEO, social creation, video, and AI agents.
• Own website, SEO, SEM, Google/LinkedIn ads, retargeting, and analytics.
• Manage webinars and events; develop ROI calculators and battle cards.
• Collaborate with Microsoft and VARs/MSPs for partner marketing.
• Track website traffic, CAC, conversions, and marketing ROI.
• Daily use of AI tools and chat-based automation in marketing workflows.

Skills

Demand generation

SEO

SEM

PPC

Marketing automation

ABM

Analytics

AI tools used daily

Tools

HubSpot/CRM

Google Analytics

LinkedIn Campaign Manager

WordPress/Webflow

Canva/Adobe Creative Suite

Video editing tools

AI tools

Job description

Experience: 5-10+ years in B2B technology marketing with demonstrated AI-driven execution.

Location: Farmington Hills, Michigan (Hybrid)

• Base: $100,000 - 150,000
• Bonus: 10-20% tied to pipeline, revenue influence, and key marketing KPIs
• Long-term incentive

Position Summary

We're looking for an AI-native marketing professional who can own our entire marketing function.

This person will build campaigns, create content, manage our website, generate demand, support sales, work with partners, run webinars, improve SEO, manage paid advertising, and continually implement AI agents and automation to multiply their effectiveness.

Rather than building a large marketing department, our goal is to build an AI-powered marketing engine.

Required Skills

Marketing

• Demand generation
• SEO
• SEM
• PPC
• Marketing automation
• ABM
• Analytics
• AI tools used daily

Responsibilities

Demand Generation

• Generate qualified leads for enterprise consulting services
• Build campaigns targeting CIOs, CTOs, business leaders, and AI executives
• Create campaigns for VAR, MSP, and channel partners
• Manage lead scoring
• Improve conversion rates

AI Marketing Automation

Continuously identify opportunities where AI can automate marketing.

• AI SEO optimization
• AI-powered social media creation
• AI video creation
• AI research agents
• Marketing analytics
• AI chatbot management

Content Marketing

Create:

• Articles
• White papers
• Customer success stories
• LinkedIn posts
• Executive thought leadership
• Landing pages
• Video scripts

Digital Marketing

Own:

• Website
• SEO
• SEM
• Google Ads
• LinkedIn Ads
• Retargeting
• Analytics
• Conversion optimization

Social Media

Own company presence across:

• LinkedIn
• YouTube
• X
• Reddit (where appropriate)
• Industry communities

Website

Responsible for:

• Content
• UX
• Landing pages
• Conversion optimization
• Performance
• Analytics
• A/B testing
• AI chatbot integration

Events

Manage:

• Webinars
• Trade shows

Create:

• Battle cards
• One-pagers
• Industry campaigns
• ROI calculators
• Customer presentations

Partner Marketing

Develop campaigns with:

• Microsoft
• VARs
• MSPs
• Distribution partners

Analytics

Track and improve:

• Website traffic
• Qualified leads
• CAC
• Conversion rates
• Marketing ROI

AI

Experience using AI tools such as:

• ChatGPT
• Gemini
• Midjourney or similar
• AI video tools
• AI image tools
• AI agents

Must actively use AI daily.

Technology

Experience with:

• HubSpot or similar CRM
• Google Analytics
• LinkedIn Campaign Manager
• WordPress/Webflow
• Canva or Adobe Creative Suite
• Video editing tools

Nice to Have

Experience marketing:

• AI consulting
• Microsoft solutions
• Managed Services
• Cloud
• Enterprise software
• VAR/MSP ecosystems

Success Metrics (First Year)

• Increase marketing-qualified leads (MQLs) by 50%
• Double website conversion rate
• Launch at least six webinars
• Increase organic website traffic by 40%
• Produce four executive thought-leadership pieces per month
• Build AI automations that save at least 20 hours of manual work per week
• Increase partner-sourced pipeline
• Improve paid campaign ROI
• Generate measurable pipeline influenced by marketing