Marketing Lead – SRx & Specialty Generics

RXinsider LTD.; Princeton (NJ); On-site; USD 90,000 - 140,000; Full time

Job summary

Dr Reddy's Laboratories in Princeton, NJ seeks a Manager/Lead Associate Marketing SRx (Specialty generic injectables) to develop and implement marketing and sales strategies, manage annual budgets, and coordinate with Sales and cross-functional teams to deliver revenues and market share for assigned products.

The role requires 3-5 years in generic pharmaceutical marketing, a Bachelor's in Pharmaceuticals / Marketing or Business, and MBA is preferred.

Qualifications

• Bachelor’s degree in Pharmaceuticals / Marketing or Business; MBA preferred.
• 3-5 years of industry experience.

Responsibilities

• Develop and implement generic injectable product strategies, and have product management responsibility for both assigned in line products and new product launches.
• Develop product forecasts, both volume and financial, for assigned new products to enable evaluation of potential opportunity as well as production planning through collecting and analyzing data on products, customers, competitors, market shares, pricing trends, reimbursement policies, and regulatory requirements.
• Develop and update the financial forecast of the assigned product portfolio for the annual budget and quarterly estimate process as well as monitoring product performance trend versus budget and estimate, providing insight and comments on the variances, and proactively drive product performance.
• Formulate product strategy maps, setting near term and long term market share targets, utilizing inputs from customers, syndicated data, export data, and external market research.
• Analyze external environment, market trends, and customer behavior to guide demand planning and provide inputs to Supply Chain for demand planning to drive business growth and maximize value from the commercial portfolio.
• Coordinate with cross-functional teams on Pre-Launch and Launch, including filing and launch processes, leading pre-launch meetings, developing strategies on pricing, and prioritizing customer targets and positioning of the product in the IDN sales team bag.
• Review product line pricing versus market pricing and recent price changes, making changes to pricing in response to competitive actions, and analyzing competition and market pricing to set WAC price and pricing for new products.
• Work with cross-functional teams to review and agree on new prices and price changes, as well as review quarterly PHS Pricing and sign-off for submission to the wholesaler and provide floor pricing to the IDN Sales team.
• Create marketing material such as sell sheets and product catalogs for distribution to customers, working with agencies in the design of material, and managing approval of marketing material with the Promotional Review Committee for submission to The Office of Prescription Drug Promotion (OPDP).
• Build and publish reports from SAP data required by the SRx sales team to track customer contract pricing, sales performance, contract compliance and any other ad hoc reports required by the SRx sales team.

Skills

Generic pharma marketing

Product management

Pricing & market access

Analytical skills

Communication skills

Education

Bachelor's degree in Pharmaceuticals / Marketing or Business

MBA preferred

Tools

SAP

MS Office

Job description

Dr Reddy's Laboratories in Princeton, NJ seeks a Manager/Lead Associate Marketing SRx (Specialty generic injectables) to develop and implement marketing and sales strategies, manage annual budgets, and coordinate with Sales and cross-functional teams to deliver revenues and market share for assigned products.

The role requires 3-5 years in generic pharmaceutical marketing, a Bachelor's in Pharmaceuticals / Marketing or Business, and MBA is preferred.