Marketing Lead, Personal Banking Deposit Products

1st Source Bank; South Bend (IN); On-site; USD 70,000 - 100,000; Full time

Job summary

1st Source Bank in South Bend is seeking a Marketing Personal Banking Deposit Products Manager to build and maintain personal banking deposit products, analyze performance, and shape pricing, positioning, client acquisition and retention to deliver superior client experiences.

Collaborating with the Marketing Group Head and the Community Banking Group Head, this role emphasizes digital and mobile-first strategies to attract new clients and deepen relationships, driving profitability across

Qualifications

• Minimum 3+ years in marketing, agency management, or media planning.
• Banking industry experience is preferred.
• Proven success leading large-scale strategy projects.
• Strong analytical and communication skills.

Responsibilities

• Listen to the voice of the client and design, create, and implement personal banking deposit products and programs.
• Analyze data to uncover opportunities for product improvements, gaps, and optimizations.
• Provide competitive information, product performance, and growth recommendations to senior management.
• Work across the Bank on implementing products and processes from design to rollout.

Skills

Marketing strategy

Campaign management

Business analytics

Team leadership

Communication

Customer acquisition

Education

Bachelor's degree in Marketing or Business

Job description

1st Source Bank in South Bend is seeking a Marketing Personal Banking Deposit Products Manager to build and maintain personal banking deposit products, analyze performance, and shape pricing, positioning, client acquisition and retention to deliver superior client experiences.

Collaborating with the Marketing Group Head and the Community Banking Group Head, this role emphasizes digital and mobile-first strategies to attract new clients and deepen relationships, driving profitability across