Marketing Lead, Multi-Brand Growth & Campaigns

Chubby Media LLC; California; On-site; USD 130,000 - 170,000; Full time

Job summary

Chubby Media is seeking a Marketing Lead to drive marketing plans across multiple brands, coordinating social media, content production, influencer partnerships, and offline events. You’ll work with design, video, and restaurant teams to ensure consistent brand messaging and timely delivery, while supporting new product launches and store openings.

You will lead cross-brand campaigns, track performance and budgets, and report progress to leadership.

Qualifications

• Experience independently planning and executing marketing projects across multiple brands or locations.
• Strong familiarity with major social platforms and content marketing, influencer partnerships, and brand events.
• Proven ability to coordinate cross-functional teams and manage campaigns from planning to launch.

Responsibilities

• Develop marketing plans based on brand positioning and restaurant needs, defining project goals, timelines, and resource allocation.
• Oversee social media, content production, influencer collaborations, and offline events to ensure consistent brand messaging and on-time delivery.
• Coordinate design, photography, video editing, and restaurant teams to drive new product launches, grand openings, and ongoing marketing campaigns.
• Track marketing performance and budget spend, lead post-campaign reviews, and optimize content and promotion strategies based on data.
• Establish clear task ownership and workflows, monitor team deliverable quality, and resolve execution issues promptly.
• Report project progress, key results, and recommendations to leadership.

Skills

Marketing project planning

Social media management

Influencer partnerships

Budget management

Data-driven decision making

Bilingual English/Mandarin

Education

Bachelor's degree in Marketing or equivalent

Tools

Google Analytics

CRM software

Content management systems

Job description

Chubby Media is seeking a Marketing Lead to drive marketing plans across multiple brands, coordinating social media, content production, influencer partnerships, and offline events. You’ll work with design, video, and restaurant teams to ensure consistent brand messaging and timely delivery, while supporting new product launches and store openings.

You will lead cross-brand campaigns, track performance and budgets, and report progress to leadership.