Marketing Project Lead - Cross-Brand Campaigns

Western Products; Fargo (ND); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

401k with company matching

Paid time off

Growth opportunities

Flexible summer hours

Job summary

Western Products & Affiliates is seeking an organized Marketing Project Manager to join a small internal marketing team and drive initiatives across multiple brands.

The role focuses on moving projects from idea to completion, coordinating with sales, vendors, and internal teams, and maintaining structured processes that improve campaigns, content, and communications across the organization.

Qualifications

• Bachelor’s degree in marketing, communications, business, project management, or related field.
• 4+ years of experience in marketing, communications, project management, or related role.
• Strong project management, organizational, and prioritization skills.
• Ability to manage multiple projects, brands, priorities, and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proven record of working effectively with cross-functional teams, leadership, vendors, and external partners.
• Ability to turn loosely defined ideas or requests into clear, actionable project plans.
• Strong problem-solving skills with an ability to identify opportunities to improve processes, workflows, and communication.
• Familiarity with email marketing, website content management, digital marketing, CRM systems, and project management platforms.
• Experience in B2B marketing, manufacturing, construction, or a multi-brand environment is a plus.
• Experience with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign is a plus.

Responsibilities

• Lead marketing projects from planning through execution, ensuring priorities, timelines, deliverables, and approvals remain organized and on track.
• Coordinate cross-functional projects by bringing together the information, resources, feedback, and stakeholders needed to move work forward.
• Anticipate project gaps and roadblocks, establish clear next steps, and proactively drive projects toward completion.
• Develop and maintain organized project documentation, workflows, marketing resources, and repeatable processes.
• Coordinate the execution of email campaigns, digital marketing initiatives, product launches, promotions, and customer/dealer communications.
• Manage campaign schedules and distribution while supporting performance tracking and continuous improvement.
• Collaborate with sales to develop collateral, presentations, tools, and resources that support customer and dealer needs.
• Use feedback from sales, internal teams, and other stakeholders to improve marketing materials, processes, and customer touchpoints.
• Take ownership of marketing initiatives and bring structure to projects that span multiple departments or affiliated companies.

Skills

Project management

Organizational skills

Prioritization

Written and verbal communication

Cross-functional collaboration

Leadership

Vendor management

Problem solving

Time management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CRM systems

Website CMS

Project management platforms

Adobe Creative Suite

Job description

Western Products & Affiliates is seeking an organized Marketing Project Manager to join a small internal marketing team and drive initiatives across multiple brands.

The role focuses on moving projects from idea to completion, coordinating with sales, vendors, and internal teams, and maintaining structured processes that improve campaigns, content, and communications across the organization.