Multi-Location Marketing Leader: Growth & ROI

Apex Service Partners, LLC; Annapolis (MD); On-site; USD 90,000 - 140,000; Full time

Job summary

Apex Service Partners is seeking a results-driven Marketing Manager to support five service locations in the Baltimore market. This in-person role oversees a $3M marketing budget and contributes to revenue growth across HVAC, plumbing, and electrical brands.

You’ll partner with General Managers and agency partners to design and execute local and regional strategies, optimize PPC, SEO, LSA, and paid media, and turn marketing investments into measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of marketing management experience across multiple locations or brands.
• Strong expertise in PPC, SEO, LSA, paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI.
• Collaboration with operations leaders, field teams, agencies and partners.
• Strong communication and analytical skills.
• Experience in home services, franchise, or multi-location marketing preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth and market share.
• Manage and optimize marketing investments across PPC, SEO, LSA, paid media and other channels.
• Partner with General Managers to align marketing initiatives with local business objectives and capacity.
• Manage a marketing budget of approximately $3M, optimizing ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion, booking rates, and CAC.
• Lead agency and vendor relationships, ensuring KPI-driven performance.
• Monitor market trends, competitor activity, and customer insights to identify opportunities.
• Ensure brand consistency and strong local market presence across locations.
• Present performance results and strategic recommendations to leadership.

Skills

Marketing management

Digital marketing

PPC

SEO

LSA

Budget management

ROI analysis

Data analytics

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Apex Service Partners is seeking a results-driven Marketing Manager to support five service locations in the Baltimore market. This in-person role oversees a $3M marketing budget and contributes to revenue growth across HVAC, plumbing, and electrical brands.

You’ll partner with General Managers and agency partners to design and execute local and regional strategies, optimize PPC, SEO, LSA, and paid media, and turn marketing investments into measurable business results.