Product Marketing Manager

Essity; Charlotte (NC); Vor Ort; USD 80.000 - 105.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) with employer match

Paid time off

Zusammenfassung

Essity Health and Medical Solutions is seeking a seasoned Product Marketing Manager to own brand building in local markets and manage brand P/L in Charlotte. This role leads annual brand plans and activates campaigns using global materials while maximizing digital media and paid channels.

The successful candidate will drive pricing, product management, and assortment decisions, translating consumer and clinician insights into measurable growth, with up to 20% travel and cross-functional

Qualifikationen

• 2+ years experience in a Brand or Product Manager role in healthcare preferred.
• Strong financial acumen and understanding of marketing metrics.
• Excellent communication and collaborative skills.
• Ability to develop and execute marketing plans.

Aufgaben

• Own brand P/L in local markets and lead annual brand plans.
• Define brand activation touch points in line with global guidance and leverage digital media.
• Manage brand assortment, pricing, and product management in line with global guidance.
• Capture consumer and customer insights to inform global brand strategy.

Kenntnisse

Brand management

Financial acumen

Communication skills

Marketing planning

Work ethic

Travel up to 20%

Ausbildung

Bachelor's Degree

Jobbeschreibung

Product Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is looking for an experienced Product Marketing Manager who will be accountable for brand building in local markets in line with global brand strategies. The ideal candidate should live in Charlotte. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance. Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media Leads Brand & Innovation campaign activation, tracking and corrective actions. Briefs Marketing Activation Manages about annual brand plan. Owns Brand assortment, product management and pricing in line with global guidance. Drives Assortment initiatives together with global partners (SC, GPM, GBIS, PMI) Brand Building expert toward health care providers, payers, clinicians and consumers. Identifies and supports generation of required clinical evidence for allocated product range and therapy areas Expert in capturing consumers and customers insights Provides feedback to the global brand strategy.

Who You Are

• Bachelors Degree
• 2+ years experience in a Brand or Product Manager role in healthcare preferred
• Financial acumen and understanding
• Strong communication and collaborative skills
• Ability to set Marketing Plans
• Ability to demonstrate a strong work ethic
• Travel up to 20%

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits: Expected Compensation Competitive annual salary + annual incentive bonus + benefits Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits: United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401(k) with employer match and annual employer base contribution Company paid Basic Life, AD&D, short-term and long-term disability insurance Employee Assistance Program PTO offering with Paid Holidays Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance Employee discounts program Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. If you require reasonable accommodation as part of the application process please contact [e-mail]

Together, we are improving lives, every day. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date: Job Requisition ID: Essity264794

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.

If you want to join a company where dedication to people is powered by innovation, welcome to Essity!