Marketing Lead for Cybersecurity AI

Cracken; United States; On-site; USD 140,000 - 220,000; Full time

Job summary

Cracken is seeking a Head of Marketing to build and lead the function from the ground up, aligning technical storytelling with market needs. You’ll define positioning, messaging, and go-to-market strategies for an enterprise cybersecurity audience.

Initially hands-on and IC-heavy, you will own product launches, content creation, and market research while collaborating with the CEO to scale the marketing function as Cracken grows.

Qualifications

• Proven product marketing background in enterprise software and cybersecurity.
• Ability to translate technical security concepts into clear messaging for diverse audiences.
• Experience creating technical content for various stakeholders.
• Data-driven mindset with experimentation and measurement.
• Founder mentality with end-to-end ownership of initiatives.
• Strong combination of strategy and hands-on execution.

Responsibilities

• Own market research and develop marketing strategies to accelerate customer engagement.
• Define and evolve company positioning, messaging, and narrative for a technical security audience.
• Own and drive product launches end-to-end—from messaging to content to enablement.
• Collaborate directly with the CEO and founding team to expand the marketing function.
• Start IC-heavy with the potential to grow the team as Cracken scales.

Skills

Marketing leadership

Enterprise software

Cybersecurity

Content creation

Messaging strategy

Data-driven growth

Founder mindset

Strategy execution

Job description

Cracken is seeking a Head of Marketing to build and lead the function from the ground up, aligning technical storytelling with market needs. You’ll define positioning, messaging, and go-to-market strategies for an enterprise cybersecurity audience.

Initially hands-on and IC-heavy, you will own product launches, content creation, and market research while collaborating with the CEO to scale the marketing function as Cracken grows.