Crypto & DeFi Content Strategist

Hood L2; New York (NY); On-site; USD 114,000 - 154,000; Full time

Job summary

Uniswap Labs in New York, NY, is seeking a Content Marketer who can tell the crypto story across social media, blogs, emails and ads, with a focus on X, LinkedIn, YouTube and Reddit. You’ll collaborate with product, design, business development, engineering and research to shape calendars, GTM plans and launch campaigns while preserving Uniswap's distinctive voice.

You’ll use data to learn what resonates, experiment with new platforms and tools (including LLMs), and craft explainer threads,

Qualifications

• 1–3 years of experience running multiple social media platforms for an organization or agency.
• Obsessed with crypto and DeFi as transformative opportunities.
• Proven ability to use social media to build a brand across explainer threads, product marketing, and memes.
• Excellent copywriting skills and ability to develop and adapt tone of voice.
• Deep understanding of social platforms, especially X, LinkedIn, YouTube, and Reddit.

Responsibilities

• Produce compelling content for social media, blogs, emails and ads.
• Assist in executing the social strategy from concept to execution across teams.
• Collaborate on content creation for all platforms while maintaining Uniswap's brand tone.
• Develop and manage the social media calendar aligned with communications and product timelines.
• Support GTM plans with cross-functional and external partners.
• Run analytics and derive insights to inform engagement planning.
• Stay current with industry trends to keep marketing effective.

Skills

Social media management

Copywriting

Crypto & DeFi

Brand storytelling

Audience engagement

Tools

LLMs

Job description

Uniswap Labs in New York, NY, is seeking a Content Marketer who can tell the crypto story across social media, blogs, emails and ads, with a focus on X, LinkedIn, YouTube and Reddit. You’ll collaborate with product, design, business development, engineering and research to shape calendars, GTM plans and launch campaigns while preserving Uniswap's distinctive voice.

You’ll use data to learn what resonates, experiment with new platforms and tools (including LLMs), and craft explainer threads,