Marketing Lead - Construction Tech

T6 Talent Partners; New York (NY); Remote; USD 80,000 - 150,000; Full time

Job summary

Join a forward-thinking company revolutionizing the construction industry with cutting-edge AI tools. As the Director of Marketing, you will lead innovative marketing strategies, engage with customers, and collaborate with teams to drive success. This fully remote role offers a collaborative culture, comprehensive benefits, and opportunities for professional growth. Be part of a team dedicated to making a lasting impact on construction practices through technology and creativity.

Benefits

Stock Options

Comprehensive Health Benefits

4 Weeks Vacation

Additional Week Off at Year-End

Home Office Budget

Self-Directed Learning Fund

Qualifications

• 6+ years in B2B SaaS marketing, ideally at a tech company.
• Exceptional communication and presentation skills are essential.

Responsibilities

• Lead all marketing initiatives with a focus on product marketing.
• Develop targeted campaigns and analyze outcomes for optimization.

Skills

B2B SaaS Marketing

Strategic Thinking

Communication Skills

Project Management

Data Analysis

Construction Industry Knowledge

Job description

JoinAugmenta to revolutionize how buildings are designed and built, working on cutting-edge AI tools in a collaborative and fast-growing startup. At Augmenta, we create software for the construction industry that fully automates the design of buildings—transforming the industry and empowering architects, engineers, contractors, and developers.

The Augmenta Construction Platform (ACP) is a new generation of design tools for the construction industry that automates the design and modeling of complex engineered systems inside buildings. Our initial module automates the routing and modeling of electrical systems for electrical engineers and contractors. This product has recently launched, and the first buildings designed with it are under construction.

We are a fully remote team, based in Canada or the US. Our team values drive, intelligence, and effective communication, fostering a culture of curiosity, initiative, and positive collaboration. We support a low-ego, high-IQ environment where everyone’s voice matters and innovation thrives, all within a culture of trust, respect, and humor.

About the Role

Augmenta seeks a Director of Marketing to lead all marketing initiatives, with a focus on product marketing. The role involves owning demand generation, content marketing, brand development, recruitment messaging, and creative strategies. The successful candidate will collaborate with internal teams and external partners to drive organizational success.

Key Responsibilities and Challenges

1. Product Marketing
2. Develop an in-depth understanding of Augmenta’s products, features, and value propositions.
3. Become an industry expert to communicate credibly within the construction sector.
4. Engage with customers and partners to craft resonant messaging and positioning.
5. Collaborate with product and sales teams on go-to-market strategies, branding, and campaigns for product launches.

1. Marketing Strategy
2. Identify key demand and revenue channels; develop targeted campaigns.
3. Advise on thought leadership, content creation, and secure speaking engagements and media opportunities.
4. Explore new marketing tactics, media, and technologies to enhance effectiveness and innovation.
5. Create engaging content for campaigns, including blogs, guides, social media, and reports.
6. Analyze campaign outcomes, optimize strategies, and report results.
7. Design and oversee website, collateral, and pitch decks, managing content creation and launches.
8. Support PR strategies in collaboration with our PR firm.

Marketing Organization Owner

1. Partner with leadership on quarterly goals.
2. Track, analyze, and report marketing metrics.
3. Collaborate on organizational initiatives.
4. Plan and grow the marketing team, providing leadership and coaching.

Requirements

• 6+ years in B2B SaaS marketing, ideally at a tech company entering a traditional industry.
• Exceptional communication and presentation skills.
• Strategic thinking with a detailed execution plan.
• Strong organization, project management, and planning skills.
• Data-driven analytical abilities.
• Experience in the construction industry.
• Bonus: experience in growing marketing functions from early stages to growth phases.

Why Join Us?

Be part of a team pushing the boundaries in construction design. Address industry waste and inefficiency by working on innovative AI technology to make a lasting impact on construction practices.

Our Team and Perks

Enjoy a collaborative culture with skill shares and reading groups. We offer stock options, comprehensive health benefits, 4 weeks vacation plus an additional week off at year-end, a home office budget, and a self-directed learning fund to support your growth and well-being.