Marketing Lead B2B (a)

Oviva; Deutschland; Remote; USD 103,000 - 148,000; Full time

Job summary

Oviva is seeking a Marketing Lead (B2B) to drive Germany’s B2B marketing strategy, elevate physician-focused campaigns, and generate qualified leads across the healthcare ecosystem. The role owns multi-channel activation and content strategy to align with commercial goals.

You will optimize the B2B Doctors’ Website, monitor ROI, and collaborate with Sales, Product, and external partners to maximize inbound growth and brand impact.

Qualifications

• 5+ years in B2B marketing, HCP marketing or lead generation, ideally in German healthcare, pharma or HealthTech/SaaS.
• Proven track record of building a B2B marketing function or inbound funnel.
• Experience managing a B2B website and executing multi-channel campaigns (Print, SEA).
• Highly analytical with ROI attribution, funnel KPIs and data-driven optimization.
• Strong writing/editing to resonate with business audiences/physicians.
• Strong project management across multiple campaigns and stakeholders in fast, pilot-driven environments.
• Native-level German and professional English (C1).

Responsibilities

• Lead planning and execution of the German B2B marketing roadmap.
• Develop segment activation strategies across the adoption funnel.
• Unify physician engagement narrative across channels per brand guidelines.
• Adapt global messaging to local healthcare professionals while ensuring regulatory alignment.
• Manage digital paid and organic channels to generate MQLs and oversee traditional channels.
• Partner with CRM to build automated nurture journeys.

Skills

B2B marketing

HCP marketing

Lead generation

Analytics & ROI

Content writing

Project management

German language

English language

Job description

Role overview:

The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany's Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth

You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders.

Job requirements

Essential:

• 5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.
• Proven track record of developing a B2B marketing function or inbound funnel
• Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).
• Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.
• Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.
• Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.
• Language Qualification: Native-level German and professional fluency in English (C1).

Desirable:

• Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)
• Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.
• Hands-on experience in conference organisation, including an eye for design.
• Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

Job responsibilities

Doctor Marketing Strategy & Positioning

• Lead the planning and execution of the German B2B marketing roadmap
• Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs.
• Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities.
• Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment.

Multi-channel Inbound Marketing & Lead Generation

• Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs
• Manage and optimize HCP community and traditional channels
• Partner with the CRM Manager to build automated nurture journeys

Digital Asset Ownership (B2B Website)

• Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience, acting as the primary lead for its growth and performance
• Continuously evaluate and refine the user journey for professional audiences, ensuring the website serves as a high converting entry point for the inbound engine.
• Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel.
• Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements, maintaining Oviva’s high standards for brand excellence and accessibility.

Sales Enablement

• Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences.
• Conduct regular feedback loops with Sales and Field teams to ensure materials meet evolving BD and outreach needs.
• Co-develop commercial activation campaigns to accelerate deal cycles and support GP network growth.

Strategic Events & Partnerships

• Develop and execute Oviva’s national and regional event roadmap to drive strategic growth and physician engagement.
• Identify, negotiate, and activate partnerships with healthcare bodies, KOLs, and conference platforms that align with commercial goals.
• Manage the event marketing budget to maximize brand impact and lead generation efficiency.
• Conduct post-event performance reviews to extract ROI insights and continuously refine BD engagement tactics.

Innovation & Market Intelligence

• Maintain a deep understanding of the German healthcare landscape (including DiGA and SaaS trends) and competitor activities to ensure Oviva retains its market-leading position.
• Stay ahead of B2B growth trends, healthcare innovations, and physician marketing strategies relevant to Oviva’s mission.
• Translate B2B growth trends, competitor insights and market dynamics into strategic inputs for quarterly planning and BD …