Head of Marketing

Veranex; Raleigh (NC); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Veranex is seeking a Head of Marketing in Raleigh, NC to lead global marketing strategy for the medical technology services firm. You will build and direct a world-class team, shape brand messaging, and drive demand with a focus on growth and profitability.

You will manage a comprehensive operating plan and budget, partner with executives and sales, and develop relationships with industry stakeholders to position Veranex as the preferred provider and accelerate commercial success.

Formación

• Bachelor's degree in marketing or related field and 15+ years in senior level management within medical device or professional service industry.
• Deep understanding of the full spectrum from concept to commercialization in medtech.
• Demonstrated ability to build brands and integrate acquisitions with sub-brands.
• Experience designing and implementing an operational framework that drives marketing strategies and value.
• Strong communication skills to influence diverse audiences and stakeholders.
• Proven track record of leading high-performing marketing teams.
• Experience collaborating with multiple stakeholders to align messaging and drive sales activity.
• Graduate degree in Marketing or Business preferred.

Responsabilidades

• Develop a comprehensive strategy to establish Veranex as an industry leader and drive profitable growth.
• Understand the competitive landscape and identify opportunities for strategic leverage.
• Build relationships with key constituencies in the global medical device industry.
• Create and execute an Operating Plan and budget, adjusting in a dynamic marketplace.
• Identify and continually improve processes, tools, and systems for efficiency.
• Attract, hire, and develop a global team of marketing professionals.
• Manage relationships with agencies, vendors, and partners; optimize make-versus-buy decisions.
• Participate in strategic and annual planning with leadership for initiatives.
• Motivate and lead others to achieve Veranex vision and performance goals.
• Collaborate with executives, sales, and delivery teams to ensure aligned messaging.
• Maintain industry relationships and partnerships to support business goals.

Descripción del empleo

Veranex's mission as an Innovation CRO is to improve patient outcomes by accelerating our clients' innovations to market. As the world's only end-to-end professional services firm focused on MedTech, we take clients' Vision to Velocity through our comprehensive service portfolio, with expertise in human centered design and product development, preclinical and clinical research, regulatory affairs, and market access and reimbursement consulting.

About This Role

Veranex is the leading service provider for MedTech companies. Our global team of experts help clients anticipate challenges and find solutions throughout the development and commercial lifecycle. Together, we accelerate new technologies to market and improve patient outcomes.

Reporting to the Chief Commercial Officer of Veranex, the Head of Marketing develops marketing strategy in line with the Company’s vision and objectives, and builds the team, tools, and processes to affect the outcomes of brand awareness and aggressive, profitable growth.

The Head of Marketing will position Veranex as the preferred provider of professional services to the medical technology industry, enabling their go-to-market success. To achieve that end, the Head of Marketing will recruit, assess, and develop a global team of professionals who drive and measure quantifiable results in strategy, differentiated brand awareness, product messaging, content development (across multiple media), trade show presence, and lead generation that leads to profitable growth across all Veranex offerings.

What You Will Do

• Develop a comprehensive strategy and accompanying tactics to establish and position Veranex as an industry leader and drive demand and aggressive, profitable growth for Veranex offerings
• Establish a keen understanding of the competitive landscape and industry dynamics of Veranex's clients and competitors; identify and evaluate opportunities for strategic leverage and growth.
• Develop relationships with key constituencies within the global medical device industry - med tech firms, KOLs, conference organizers, investors, etc.
• Create and execute within a well-defined Operating Plan and budget, adjusting as needed in a dynamic evolving marketplace
• Identify, evaluate, and continually improve processes, tools, and systems to achieve outcomes more efficiently
• Attract, hire, optimize, and develop a global team of world-class marketing professionals
• Develop, maintain, and regularly evaluate the value of relationships with agencies, vendors and service partners; optimize "make vs. buy" decisions to improve effectiveness.
• Actively participate in the strategic and annual planning processes, taking a proactive role in the formulation of strategic initiatives and objectives
• Motivates, leads, and empowers others to achieve organizational goals by demonstrating passion and enthusiasm for the Veranex vision and inspires and leads others to high levels of performance
• Builds trusted relationships with multidisciplinary stakeholders inside and outside the Company
• Develops and manages the global marketing budget, assessing the effectiveness of various tactics and optimizing resources accordingly
• Establishes and maintains positive working relationships with key clients and vendors to facilitate the accomplishment of business goals
• Maintains and advances industry working group and association relationships in collaboration with the Chief Commercial Officer and business development leaders throughout the company.
• Works in partnership with all functional and executive stakeholders of Veranex, especially with Business Unit leaders, sales leaders, and delivery teams to ensure appropriate messaging and successful sales efforts

Requirements

• Bachelor's degree in marketing or related field and more than 15 years of experience in senior level management, customer-facing marketing roles within the medical device and/or professional service (or related) industry
• Demonstrates understanding market requirements for the full spectrum of "concept to commercialization" lifecycle within medical technology firms of any scale, from start-up to large-cap strategic firms.
• Demonstrates ability to build new brands and efficiently integrate acquisitions with sub-brands
• Experience with designing and implementing an operational "framework" or "system" that produces successful marketing strategies that drive company value
• Ability to assimilate complex issues and use appropriate communication strategies to influence diverse audiences
• Demonstrated success in building, developing, and leading high functioning marketing teams
• Strong ability to work across multiple stakeholders, both internally and externally with demonstrated success in driving strategic messaging and increasing sales activity

Preferred

• Graduate degree in Marketing or Business

Veranex is an equal opportunity employer and prohibits discrimination of any kind. All qualified applicants will receive consideration for employment without regard for race, color, religion or belief, sex (including pregnancy, gender identity or gender expression), sexual orientation, parental or marital status, disability, age, status as a protected veteran, national, social, or ethnic origin, or any other applicable legally protected characteristics. Applicants must be currently authorized to work in the United States on a full-time basis. The company is not able to sponsor visas or provide employment-based immigration sponsorship for this role now or in the future.