Marketing Lead Analyst

Citi; Wilmington (DE); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off

Wellness programs

Paid holidays

Job summary

Citi is seeking a Marketing Lead Analyst to strategize, re-engineer, and manage end-to-end delivery of multi-channel campaigns in Wilmington, DE. You will partner with Strategy, Digital, Email, and Campaign Management teams to maximize profitability and efficiency while upholding strong controls.

The role emphasizes leadership in program management, analytics, and cross-functional collaboration with a focus on timely delivery and measurable impact on business outcomes.

Qualifications

• 5+ years of work experience in marketing program management.
• Strong attention to detail, advanced project management, and problem-solving skills.
• Experience in analytics and process reconciliation within campaigns.

Responsibilities

• Develop forward-thinking marketing strategies and plans for multi-channel campaigns.
• Translate strategy into executable campaign requirements and workflows.
• Collaborate with Strategy, List Processing, Digital, Direct Mail, Email and Campaign Management teams.
• Lead test strategies, scheduling, and risk mitigation for campaign delivery.
• Reconcile data across systems to ensure accuracy and consistency.

Skills

Stakeholder management

Leadership

Communication

Project management

Analytical skills

Problem solving

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree

Job description

The Marketing Lead Analyst will be responsible for strategizing, re-engineering, and managing the end-to-end delivery of multi-channel Marketing campaigns. This marketing professional will play a central role in a cross-functional team working in close partnership with Strategy, List Processing, Digital, Direct Mail Production, Email, and Campaign Management to develop marketing strategies, streamline processes, define program requirements with a focus on maximizing profitability, process efficiencies, and controls.

Responsibilities

• Develop forward-thinking marketing strategies and creative plans, with a focus on long-term goals, scalable frameworks, and sustained business impact.
• Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross-functional handoffs to drive successful campaign delivery.
• Partner with cross-functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
• Design, document, and communicate program goals and requirements to ensure cross-functional alignment and on-time delivery.
• Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, elevate, and mitigate potential risks and issues.
• Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
• Strong stakeholder management and leadership skills.
• Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Qualifications

• 5+ years of work experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Strong background in program management, analytics, and process reconciliation.
• Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Strong communication and analytical skills.

Education

• Bachelor’s/University degree

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Marketing Program Management

Time Type

Full time

Primary Location

Wilmington Delaware United States

Primary Location Full Time Salary Range: $114,720.00 - $172,080.00

• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Aug 17, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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