Regional Marketing Intermediate Analyst

Citi; New York (NY); On-site; USD 78,000 - 109,000; Full time

Job summary

Citi in New York, NY is seeking a Regional Marketing Specialist to manage client and prospect events, including invitations, logistics, on-site interaction, and post-event follow-up. You will maintain the Salesforce CRM and brief senior management on outcomes.

The role requires a Bachelor's in Marketing or Event planning with financial services experience, 2-5 years in the field, and strong communication skills with attention to detail. Travel approx. 20% is expected.

Qualifications

• 2-5 years relevant experience
• Bachelor's Degree, Marketing / Event planning experience with financial services
• Solid understanding of financial products and services
• Excellent written and verbal communication; strong attention to detail; ability to manage priorities

Responsibilities

• Manage all aspects of client and prospect events: invitations, compliance reviews, logistics, on-site interaction, budget maintenance, gifts, venue, décor, and menu selection; maintenance of Salesforce CRM database; post-event follow-up.
• Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies
• Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
• ROI: track post-event impact on client revenues, client acquisition and client relationships.
• Approximately 20% travel
• Appropriately assess risk when business decisions are made, ensuring Citi's reputation and assets are safeguarded, and escalate/report control issues with transparency

Skills

Event planning

Marketing

Client relations

Communication

Budget management

KPIs

Education

Bachelor's Degree in Marketing / Event planning

Tools

Salesforce CRM

Job description

The Regional Marketing Specialist is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities

• Manage all aspects of client and prospect events including: invitation process; compliance reviews; logistics; on-site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of salesforce.com CRM database; post-event follow-up.
• Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies
• Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
• ROI: track post-event impact on client revenues, client acquisition and client relationships.
• Approximately 20% travel
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 2-5 years relevant experience
• Bachelor's Degree, Marketing / Event planning experience with financial services
• Solid understanding of financial products and services
• Excellent written and verbal communication skills Strict and careful attention to detail Ability to manage priorities. Ability to pinpoint key performance indicators to determine if events was successful Ability to think strategically and ex

Education

• Bachelor's/University degree or equivalent experience

Job Family Group

Marketing

Job Family

In-Business Marketing

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$78,320.00 - $109,280.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Anticipated Posting Close Date

Aug 20, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.