Marketing Operations Analyst - Remote

Arcoro; Phoenix (AZ); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

401(k) with Company match

Flexible PTO and Company-paid holidays

Remote/Hybrid Work

Job summary

Arcoro is seeking a Marketing Operations Analyst to own the systems, data, and reporting backbone of our marketing engine. You will administer the tech stack, ensure clean data, and deliver actionable reporting across MQLs, SQLs, pipeline, and revenue while supporting inbound lead conversion.

This hands-on role focuses on building systems and turning data into insights, collaborating with RevOps, Sales, and IT to optimize processes and growth. Remote/Hybrid options available.

Qualifications

• 5+ years in Marketing Operations, Revenue Operations, Analytics, or related role.
• Hands-on experience with HubSpot and Salesforce administration.
• Experience with conversational marketing or inbound routing tools (Qualified preferred).
• Strong understanding of B2B demand generation funnels and MQL→SQL metrics.
• Experience building dashboards and reporting for funnel performance and revenue attribution.
• Comfortable working cross-functionally with Marketing, Sales, RevOps, and leadership.

Responsibilities

• Own marketing technology stack ownership including HubSpot, Qualified, and supporting tools.
• Manage system configuration, integrations, data flow, and user permissions.
• Document and maintain marketing operations SOPs, workflows, and governance standards.
• Identify opportunities to improve efficiency, automation, and scalability across marketing processes.
• Build and maintain dashboards and reporting from lead to funnel conversion.

Skills

Marketing operations

Data management

Analytics

Dashboards

Cross-functional collaboration

Tools

HubSpot

Salesforce

Qualified

Job description

Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

About the Job:

We’relooking for a Marketing Operations Analystto own the systems, data, and reporting backbone of ourmarketingengine. This roleensuresour tech stack, processes, and performance insights are reliable, scalable, and aligned to pipeline and revenue outcomes.

You’llbe responsible foradministering andoptimizingour marketing tech stack,maintainingclean and trustworthy data, and delivering actionable reporting across MQLs, SQLs,pipeline, and revenue.You’llalso serve as the primary owner of ourQualifiedplatform, helping accelerate inbound lead conversion while supporting sales and business development workflows.

This is a hands-on role for someone who enjoys bothbuilding systemsandturning data into insight—not just reporting whathappened, buthelping teams understand what to do next.

What You Will Be Doing:

Marketing Operations & Tech Stack Ownership

• Own and administer the marketing technology stack including HubSpot, Qualified, and supporting tools
• Manage system configuration, integrations, data flow, and user permissions
• Partner withRevOps,Salesand IT to ensure clean handoffs and aligned processes
• Document andmaintainmarketing operations SOPs, workflows, and governance standards
• Identifyopportunities to improve efficiency, automation, and scalability across marketing processes

Data Management & Lead Operations

• Own lead lifecycle definitions and processes across inbound, outbound, ABM, and events
• Maintain lead scoring models (demographic, firmographic, and behavioral)
• Monitor data quality, enrichment, de-duplication, and segmentation standards
• Ensureaccuraterouting, SLA tracking, and handoff between Marketing, BDRs, and Sales
• Support experimentation and optimization of lead qualification and conversion strategies

Reporting, Analytics & Insights

• Build andmaintaindashboards andreportingformarketing campaigns and programs from lead to funnel conversion
• Analyze performance by segment, channel, campaign, persona, and product line
• Partner with marketing and sales leadership to define success metrics and KPIs
• Translate complex data into clear insights and recommendations for action
• Support forecasting, planning, and quarterly business reviews with data-driven insights

Qualified Platform Administration

• Serve as the primary administrator for Qualified, including playbooks, workflows, and AI configuration
• Optimizeinbound engagement to drive faster demo scheduling and pipeline creation
• Monitor performance and adoption across Sales and BDR teams
• Partner with Sales andRevOpsto evolve inbound experiences over time
• Ensure reporting and attribution from Qualified is aligned with broader funnel and pipeline reporting

Must Haves/Competencies:

• 5+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or a related role
• Hands‑on experience with HubSpot and Salesforce (administration strongly preferred)
• Experience managing or supporting conversational marketing or inbound routing tools (Qualified preferred)
• Strong understanding of B2B demand generation funnels and MQL → SQL → pipeline metrics
• Experience building dashboards and reporting for funnel performance and revenue attribution
• Comfortable working cross‑functionally with Marketing, Sales, RevOps, and leadership

Perks and Benefits:

• 401(k) with Company match
• Flexible PTO and Company‑paid holidays
• Remote/Hybrid Work

$130,000 - $145,000 DOE

About the Company

A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more.Arcoro has over 7000 customers across North America.

Arcoro is an Equal Opportunity Employer

Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Arcoro is proud to be an Equal Opportunity Employer.