Marketing Intelligence Analyst: AI-Driven Campaign Insights

Insight Global; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking a Marketing Intelligence Analyst in Atlanta, GA to transform marketing data into actionable insights and predictive models that inform smarter go-to-market decisions.

You will partner with marketing leaders to shape campaign strategy, forecast performance, and optimize initiatives, leveraging AI and data-driven intelligence to scale personalization and improve targeting across channels.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or related field.
• 2+ years of experience in marketing analytics, marketing intelligence, business intelligence, or data analysis supporting marketing organizations.
• Strong proficiency with Power BI, including dashboard development, data modeling, report creation, and DAX.
• Solid SQL skills with experience querying, transforming, and analyzing large datasets.
• Experience analyzing and reporting on marketing campaign performance across digital channels such as Google Ads, social media, website analytics, video platforms, and email campaigns.
• Experience translating campaign performance data into actionable recommendations related to targeting, budget allocation, channel optimization, audience engagement, and conversion improvement.
• Understanding of marketing KPIs including ROAS, CTR, CPC, conversion rate, lead generation, customer acquisition, engagement, and campaign attribution.
• Experience analyzing audience/persona data to evaluate targeted campaign effectiveness and identify optimization opportunities.
• Experience conducting A/B testing analysis and making data-driven recommendations on where to invest, scale, or reduce marketing spend.
• Experience working with marketing data sources, CRM platforms, customer engagement data, and campaign reporting tools.
• Experience with ETL processes and integrating structured and unstructured data from multiple sources.
• Ability to work with APIs and integrate external partner or marketing platform data into internal reporting environments.
• Experience with predictive analytics, forecasting, or advanced modeling to support marketing strategy and campaign planning.

Responsibilities

• Design, develop, and maintain marketing-focused dashboards using Power BI to provide real-time insights across campaigns, audiences/personas, content, and communication channels.
• Analyze historical and current marketing performance data to identify trends, opportunities, and key drivers related to campaign effectiveness, audience engagement, and conversion.
• Develop and apply predictive models to forecast campaign outcomes, optimize channel mix, timing, budget/spend, targeting, and support data-informed marketing planning and prioritization.
• Support AI-driven marketing planning and initiatives, including multi-product campaigns, persona enrichment, precision engagement, experimentation, and performance testing.
• Translate complex datasets and predictive analytics into clear, actionable recommendations for marketing leadership and team members, enabling decisions around messaging, spend allocation, and campaign design.
• Collaborate closely with marketing, IT, and data engineering teams to integrate internal and external data sources, ensuring a unified, accurate view of marketing performance and customer behavior.
• Develop and enforce processes to ensure accuracy, completeness, and consistency of marketing and sales datasets used for campaign reporting and optimization.
• Contribute to the company’s data governance framework by defining and maintaining marketing-specific KPIs, metrics, and business rules aligned to campaign and go-to-market objectives.
• Evaluate and optimize marketing-owned data systems (e.g., Salsify, HubSpot, and related platforms), ensuring data is structured and maintained in ways that support effective marketing execution, insights, and predictive modeling.
• Assist in operationalizing AI across campaign planning, budgeting, media modeling, forecasting, and closed loop learning systems to continuously improve marketing performance.
• Monitor and evaluate the effectiveness of AI-powered marketing initiatives, iteratively refining models, assumptions, and dashboards to maximize business and marketing impact.
• Stay current with emerging marketing analytics tools, predictive modeling techniques, and AI applications relevant to modern marketing and go-to-market teams.

Skills

Power BI proficiency

SQL

Marketing analytics

A/B testing

Campaign performance analysis

Data storytelling

Education

Bachelor's degree

Tools

HubSpot

Salsify

API integration

ETL processes

Job description

Insight Global is seeking a Marketing Intelligence Analyst in Atlanta, GA to transform marketing data into actionable insights and predictive models that inform smarter go-to-market decisions.

You will partner with marketing leaders to shape campaign strategy, forecast performance, and optimize initiatives, leveraging AI and data-driven intelligence to scale personalization and improve targeting across channels.