Marketing Insights Researcher - Latin America

Lensa; New York (NY); On-site; USD 160,000 - 219,000; Full time

Job summary

A leading company is seeking a Marketing Insights Researcher for Latin America in New York. This role focuses on understanding user needs to enhance marketing strategies, with an expectation of extensive research and marketing expertise. Candidates will collaborate with various functions and drive strategic alignment.

Qualifications

• 8+ years of research experience.
• Expertise in shaping insights-driven marketing campaigns.
• Ability to resolve ambiguity and drive cross-functional alignment.

Responsibilities

• Identify areas to research and develop learning agendas.
• Design and execute research to support decision-making and marketing strategies.
• Translate findings into actionable insights.

Skills

Research Expertise

Marketing Expertise

Strategic Leadership

Audience Expertise

Job description

Marketing Insights Researcher - Latin America

Marketing Insights Researcher - Latin America

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Summary

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.International Marketing works across audiences and products to drive outsized impact against key company objectives. We do this by activating local experiences at a global scale, leveraging our regional expertise to identify the local delta that will accelerate results. The Latin America (LATAM) Team is core to this mission, uncovering opportunities to grow revenue while connecting consumers, creators, and businesses to greater value on our platforms. As a key insights partner, you will leverage your strategy and collaboration skills to independently identify new research opportunities and deliver meaningful results. You will work on both B2B and B2C marketing strategies, across LATAM and globally. You will be thinking on your feet to problem solve and execute efficiently and then play a key role bringing strategies to life, leveraging your passion for translating complex ideas into simple and compelling messages.

Required Skills

Marketing Insights Researcher - Latin America Responsibilities:

• Identify the areas to research and develop the learning agendas (in collaboration with other functions such as UXR, Product Data Science and Marketing Decision Science) to support progress on business goals. Helps define their own scope
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization.
  
  

Minimum Qualifications

Minimum Qualifications:

• Research Expertise: 8+ years of research experience. Extensive knowledge of qualitative and quantitative methods, with the skillset to apply them in a business context to inform decision-making.
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes.
• Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Track record of thriving in dynamic environments.
• Audience Expertise: Understands the nuances and commonalities of marketing to small and large business and consumer audiences in LATAM and beyond
  
  

Preferred Qualifications

Preferred Qualifications:

• 10+ years of research experience
• 4+ years of experience with a multi-national company, working across and outside of LATAM markets
• 2+ years of experience with B2B marketing, with a proven track record of driving revenue
• Portuguese fluency, with direct experience working on the ground in LATAM
  
  

Public Compensation

$160,000/year to $219,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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