Marketing Insights Researcher, Reality Labs

Facebook; New York (NY); On-site; USD 138,000 - 188,000; Full time

Job summary

An innovative organization is seeking a Marketing Insights Researcher to join their Reality Labs team. In this role, you will design and execute groundbreaking research that shapes marketing strategies for wearable technology. This position requires a blend of creativity and analytical skills, allowing you to translate complex insights into actionable marketing plans. Collaborate with cross-functional teams to drive impactful business results and influence product development. If you're passionate about research and technology, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 8+ years of experience in quantitative and qualitative research.
• Proven track record of delivering insights-driven campaigns and product launches.
• Strong communication skills for executive-level presentations.

Responsibilities

• Develop a holistic learning agenda for the Wearables pillar.
• Design and execute innovative research to support strategic planning.
• Translate findings into actionable insights for marketing strategies.

Skills

Quantitative Research

Qualitative Research

Data Analysis

Effective Communication

Strategic Thinking

Problem-Solving

Job description

**Summary:**

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within the Wearables Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business results/impact, and an orientation toward strategic thinking to drive product/brand outcomes. The candidate should have experience in building strong cross-functional partnerships, insights, and strategy for software and content products that facilitate experiences in a physical hardware device. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

**Required Skills:**

Marketing Insights Researcher, Reality Labs Responsibilities:

1. Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the Wearables pillar.

2. Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, and content development.

3. Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization

4. Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.

5. Collaborate proactively and effectively with a broad variety of partners.

6. Work well in a dynamic and fast-paced environment.

**Minimum Qualifications:**

Minimum Qualifications:

7. Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.

8. Extensive experiences in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.

9. Skill to think holistically in addition to technically/analytically.

10. 8+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).

11. Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.

**Preferred Qualifications:**

Preferred Qualifications:

12. Experience working with and conducting research on wearable technology.

13. Experience with physical products is preferred (in contrast to software)

14. Experience in brand building and brand strategy development

**Public Compensation:**

$138,000/year to $188,000/year + bonus + equity + benefits

**Industry:** Internet

**Equal Opportunity:**

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].