Marketing Insights Researcher

Facebook; New York (NY); On-site; USD 103,000 - 162,000; Full time

Job summary

An established industry player is seeking a Marketing Researcher to join their Marketing Insights team. This role involves conducting in-depth quantitative and qualitative research to drive marketing strategies and connect businesses with their customers. You will collaborate with various internal teams, influencing marketing campaigns and product launches through insightful research. The ideal candidate will have significant experience in market research, excellent analytical skills, and a passion for understanding customer needs. Join a dynamic environment where your insights will shape impactful marketing strategies and drive success across platforms.

Benefits

Bonus

Equity

Benefits

Qualifications

• 5+ years in market research with quantitative and qualitative methods.
• Experience in Business-to-Business research for marketing strategies.

Responsibilities

• Conduct quantitative and qualitative research to analyze market trends.
• Develop research reports and collaborate with cross-functional teams.

Skills

Market Research

Quantitative Research

Qualitative Research

Data Analysis

Problem Solving

Critical Thinking

Education

Bachelor of Arts/Bachelor of Science

Advanced degree in Marketing, Business, Statistics

Tools

Research Reports

Dashboards

Job description

Summary:

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We’re hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. This person will possess a mastery of qualitative and quantitative research study design and have experience influencing marketing, sales, and design partners to drive measurable results through growth marketing campaigns. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.

Required Skills:

Marketing Insights Researcher Responsibilities:

1. Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes.
2. Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences.
3. Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies.
4. Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success.

Minimum Qualifications:

1. 5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals.
2. Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution.
3. Experience presenting complex data in a clear and concise manner.
4. Proven analytical and problem-solving skills, with a keen attention to detail.
5. Experience of consistently working under your own initiative and managing multiple projects simultaneously.
6. Bachelor of Arts/Bachelor of Science degree or equivalent work experience.

Preferred Qualifications:

1. Advanced degree in Marketing, Business, Statistics, or a related field.
2. Experience in the tech industry or a time-sensitive, dynamic environment.
3. Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing).
4. Experience influencing cross-functional teams, including Marketing, Sales, and Product.

Public Compensation:

$103,000/year to $162,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].