Marketing Insights Researcher

Meta; New York (NY); On-site; USD 160,000 - 219,000; Full time

Job summary

An established industry player is seeking a Marketing Insights Researcher to join a dynamic team focused on VR hardware. This role involves designing and executing impactful primary research, translating insights into actionable marketing strategies, and collaborating with cross-functional teams. The ideal candidate will have extensive experience in both quantitative and qualitative research, a knack for strategic thinking, and the ability to drive significant business impact. Join a forward-thinking organization that values innovation and creativity, where your insights will shape the future of groundbreaking products aimed at connecting the world more closely.

Qualifications

• 12+ years of experience in quantitative and qualitative research.
• Proven communication and presentation skills to influence decisions.

Responsibilities

• Develop holistic learning agendas for VR hardware pillar.
• Design and execute innovative research to shape marketing strategies.

Skills

Quantitative Research

Qualitative Research

Strategic Thinking

Cross-Functional Collaboration

Communication Skills

Problem Solving

Job description

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within VR Hardware Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result / impact, orientation toward strategic thinking to drive product / brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware / physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Marketing Insights Researcher Responsibilities:

1. Develop the holistic learning agenda (in collaboration with other Understanding functions such as UXR, Product Data Science and Marketing Decision Science) for VR hardware pillar.
2. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing / brand strategies, campaign development, product development, retail / channel strategy.
3. Translate research findings into actionable insights with clear recommendations / implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization.

Minimum Qualifications:

1. 12+ years of experience in quantitative and qualitative research.
2. Experience leading insights-driven product launches from problem definition, foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making.
3. Experience driving change and partnering effectively with a variety of partners including both brand marketing / communications and product marketing stakeholders.
4. Experience solving blank slate / undefined problems and well-defined problems with a suitable methodology.
5. Solid track record of collaborating closely with other research functions (e.g. UXR, PDS, MDS) to drive broader and greater impact.
6. Experience synthesizing insights / learnings from multiple sources to build holistic and compelling recommendations that lead to business impact.
7. Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies.
8. Experience orienting the team to stay focus and resilience through ambiguity and change.

Preferred Qualifications:

1. Experience in leading insights-driven campaigns / product launches from definition to execution, driving impact and influencing product and marketing decision-making.
2. Experience with physical products is preferred (in contrast to software).
3. Experience in brand building and brand strategy development.
4. Experience thinking holistically / creatively in addition to technically / analytically.
5. Experience working well in a dynamic and fast-paced environment.
6. Experience collaborating proactively and effectively with a broad variety of partners.
7. Experience in shopper insights, purchase journey and overall category management and retail execution.

Public Compensation:

$160,000 / year to $219,000 / year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [emailprotected].