Marketing Insights Analyst: Data-Driven Dashboards

Gosnaphop; Fort Worth (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Bonus eligibility

401(k) plan

Hybrid work model

Job summary

Gosnaphop in Dallas-Fort Worth, TX is seeking a Marketing Insights Analyst to translate marketing and customer data into actionable recommendations. You will partner with marketing, operations, and analytics teams to measure campaign effectiveness and build performance reporting.

The role focuses on developing KPI frameworks, dashboards, and executive-level reporting, with an emphasis on data storytelling and cross-functional collaboration in an on-site/hybrid environment.

Qualifications

• Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or related field.
• 2-4 years in marketing analytics or related analytical role.
• Experience evaluating campaign performance and translating data into actionable recommendations.
• Strong communication and data storytelling abilities.
• Experience building KPIs, dashboards, and executive-level reporting.
• Proficiency with Google Analytics.
• Experience with Power BI and/or Tableau.
• Knowledge of quantitative and qualitative research methodologies.
• Ability to collaborate with technical and non-technical teams.
• Familiarity with Agile and/or Scrum environments.

Responsibilities

• Analyze marketing performance data across campaigns, channels, and customer touchpoints to identify trends and opportunities.
• Consolidate information from multiple systems and data sources to support strategic decision-making.
• Develop, refine, and monitor KPI frameworks aligned with business and marketing objectives.
• Build and maintain dashboards, scorecards, and reporting tools using data visualization platforms.
• Present data findings in a clear, business-friendly format for stakeholders and leadership teams.
• Partner with cross-functional teams to improve reporting processes, governance practices, and data quality standards.
• Support reporting automation initiatives that increase efficiency and scalability.
• Conduct quantitative and qualitative analysis to evaluate campaign success and customer engagement.
• Assist with audience segmentation and targeting efforts to improve marketing effectiveness.
• Recommend process improvements and best practices throughout the reporting and analytics lifecycle.
• Maintain documentation for reports, methodologies, and performance measurement standards.

Skills

Marketing analytics

Data storytelling

KPIs & dashboards

Executive reporting

Communication

Agile/Scrum

Education

Bachelor's degree in Business Analytics/Marketing/Data Science

Tools

Google Analytics

Power BI

Tableau

Job description

Gosnaphop in Dallas-Fort Worth, TX is seeking a Marketing Insights Analyst to translate marketing and customer data into actionable recommendations. You will partner with marketing, operations, and analytics teams to measure campaign effectiveness and build performance reporting.

The role focuses on developing KPI frameworks, dashboards, and executive-level reporting, with an emphasis on data storytelling and cross-functional collaboration in an on-site/hybrid environment.