Marketing Head

Hippo Innovations Pvt LTD; United States; Teletrabalho; USD 120 000 - 180 000; Tempo integral

Resumo da oferta

Hippo Innovations Pvt LTD is seeking an experienced Marketing Head to drive paid and organic marketing for its IT SaaS-based e-commerce platform. You will lead digital campaigns across Google Ads, Meta, LinkedIn, and YouTube, while shaping SEO, content marketing, and social media initiatives.

The role requires strategic thinking, strong analytics, and proven leadership to build a high-performing team and deliver measurable ROI in a fast-paced environment.

Qualificações

• Bachelor's degree in Marketing or related field; Master's preferred.
• 3–5 years of digital marketing experience in IT SaaS or similar.
• Proven success managing paid and organic channels with measurable ROI.

Responsabilidades

• Develop and execute paid marketing strategies to drive acquisition and revenue growth.
• Manage digital campaigns across Google, Meta, LinkedIn, YouTube, and more, optimizing ROI and KPIs.
• Analyze campaign data and optimize tactics for better performance.
• Lead organic marketing efforts including SEO and content marketing.
• Collaborate with product, sales, and content teams for product launches.
• Stay updated on industry trends and emerging technologies.
• Build and mentor a high-performing marketing team.
• Develop and manage the marketing budget for maximum ROI.
• Monitor KPIs and present insights to senior management.
• Cultivate relationships with external agencies and partners.

Conhecimentos

Digital marketing strategy

Paid advertising

SEO

Content marketing

Social media marketing

Analytics

CRM systems

Leadership

Budget management

Formação académica

Bachelor's degree in Marketing or related field

Master's degree preferred

Ferramentas

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

SEO tools (e.g., SEMrush)

Descrição da oferta de emprego

Overview:

We are seeking a dynamic, experienced Marketing Head to lead paid and organic marketing for our IT SaaS-based e-commerce company. The ideal candidate will have a strong background in digital marketing strategies, including paid advertising, search engine optimization (SEO), content marketing, and social media marketing. This role requires strategic thinking, data-driven decision-making, and the ability to drive results in a fast-paced environment.

Responsibilities:

1. Develop and execute comprehensive paid marketing strategies to drive customer acquisition, revenue growth, and brand awareness.
2. Manage digital advertising campaigns across various platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc., optimizing for ROI and KPIs.
3. Analyse campaign performance metrics, identify insights, and implement optimisation tactics to improve campaign effectiveness continuously.
4. Lead the organic marketing efforts, including SEO strategies, keyword research, on-page and off-page optimisation, and content marketing initiatives.
5. Collaborate with cross-functional teams, including product, sales, and content, to align marketing strategies with business objectives and product launches.
6. Stay updated with industry trends, competitor activities, and emerging technologies to ensure the company remains at the forefront of digital marketing innovation.
7. Build and manage a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
8. Develop and manage the marketing budget, allocating resources effectively to maximise ROI and achieve business goals.
9. Monitor and report on key performance indicators (KPIs), presenting insights and recommendations to senior management regularly.
10. Cultivate relationships with external partners, agencies, and vendors to support marketing initiatives and drive strategic partnerships.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
2. Proven track record of success in digital marketing roles, with at least 3-5 years of experience in paid advertising and organic marketing in the IT or SaaS industry.
3. Expertise in managing digital advertising campaigns across various platforms, with a deep understanding of audience targeting, bidding strategies, and ad creative optimisation.
4. Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
5. In-depth knowledge of SEO best practices, including technical SEO, content optimisation, and link building.
6. Excellent communication and leadership skills, with the ability to inspire and motivate cross-functional teams.
7. Experience managing and developing a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
8. Strategic mindset with the ability to think creatively, identify opportunities, and develop innovative marketing solutions.
9. Proficiency in marketing analytics tools, CRM systems, and project management platforms.
10. Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, results-driven environment.