Marketing Growth Trainee: Content to User Acquisition

Think Academy US; San Jose (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Visa Sponsorship

Relocation allowance

Clear Career Path

Job summary

Think Academy US in San Jose, CA is seeking a Marketing Management Trainee to kick off a 0-to-1 Xiaohongshu user acquisition model in the U.S. market.

You'll start by creating engaging content for Chinese-speaking families and learn the dynamics of content-driven growth. As you grow, you’ll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to lead projects or teams.

Qualifications

• Bachelor's degree or above; recent graduates welcome.
• Strong Mandarin writing and English communication.
• Familiarity with Xiaohongshu and platform culture.
• Creative, user-oriented with interest in social media and digital marketing.
• Data-driven mindset and ownership.

Responsibilities

• Create engaging Xiaohongshu content from topic selection to publishing.
• Identify needs of U.S. Chinese-speaking parents and drive engagement.
• Track content performance and test new ideas.
• Develop content-driven acquisition strategies across Xiaohongshu and other channels.
• Gain hands-on experience in paid advertising, lead generation, and optimization.
• Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.
• Own marketing channels and growth initiatives for the U.S. market.
• Build scalable user acquisition strategies and opportunities to lead projects or teams.

Skills

Mandarin communication

Content writing

Growth mindset

Ownership

Data-driven

English communication

Education

Bachelor's degree or above

Tools

Xiaohongshu

Paid advertising

Job description

Think Academy US in San Jose, CA is seeking a Marketing Management Trainee to kick off a 0-to-1 Xiaohongshu user acquisition model in the U.S. market.

You'll start by creating engaging content for Chinese-speaking families and learn the dynamics of content-driven growth. As you grow, you’ll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to lead projects or teams.