Marketing Management Trainee (Content Growth & User Acquisition)

Think Academy US; San Jose (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Visa Sponsorship

Relocation allowance

Clear Career Path

Job summary

Think Academy US in San Jose, CA is seeking a Marketing Management Trainee to kick off a 0-to-1 Xiaohongshu user acquisition model in the U.S. market.

You'll start by creating engaging content for Chinese-speaking families and learn the dynamics of content-driven growth. As you grow, you’ll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to lead projects or teams.

Qualifications

• Bachelor's degree or above; recent graduates welcome.
• Strong Mandarin writing and English communication.
• Familiarity with Xiaohongshu and platform culture.
• Creative, user-oriented with interest in social media and digital marketing.
• Data-driven mindset and ownership.

Responsibilities

• Create engaging Xiaohongshu content from topic selection to publishing.
• Identify needs of U.S. Chinese-speaking parents and drive engagement.
• Track content performance and test new ideas.
• Develop content-driven acquisition strategies across Xiaohongshu and other channels.
• Gain hands-on experience in paid advertising, lead generation, and optimization.
• Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.
• Own marketing channels and growth initiatives for the U.S. market.
• Build scalable user acquisition strategies and opportunities to lead projects or teams.

Skills

Mandarin communication

Content writing

Growth mindset

Ownership

Data-driven

English communication

Education

Bachelor's degree or above

Tools

Xiaohongshu

Paid advertising

Job description

Marketing Management Trainee (Content Growth & User Acquisition)

San Jose, CA

Location: San Jose, CA (On-site)

Job Type: Full-Time

Target Candiddate: Recent Graduates & Early-Career Professionals

Location: 1245 S Winchester Blvd, San Jose

Intended Start Date : Early Jan 2027

About the Opportunity:

Start with content. Drive user growth. Become a future marketing leader.

At Think Academy, we’re looking for creative, ambitious, and entrepreneurial early-career talent to help build a 0-to-1 Xiaohongshu user acquisition model in the U.S. market .

You’ll start by creating engaging content and understanding Chinese-speaking families in the U.S. As you grow, you’ll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to eventually lead marketing projects or teams.

This isn’t just about creating content. It’s about turning content into real business growth.

What You’ll Do

Stage 1 — Master Content Marketing

• Create engaging Xiaohongshu content, from topic selection and copywriting to visual production and publishing.
• Understand U.S. Chinese-speaking parents, identify their needs, and explore what drives content engagement.
• Track content performance and continuously test new creative ideas.
• Develop content-driven acquisition strategies across Xiaohongshu and other digital channels.
• Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
• Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.

Stage 3 — Grow into Marketing Leadership

• Own marketing channels and growth initiatives, from strategy to execution.
• Build scalable user acquisition strategies for the U.S. market.
• Earn opportunities to lead marketing projects or teams based on performance.

What We Are Looking For

• Bachelor's degree or above; recent graduates are welcome .
• Strong Mandarin communication and content writing skills; able to communicate in English.
• Familiarity with Xiaohongshu, its content trends, and platform culture.
• Creative, user-oriented, and interested in social media and digital marketing.
• Strong ownership: Proactive, detail-oriented, and accountable for results.
• Data-driven mindset: Willing to experiment, analyze performance, and iterate quickly.
• Passion for education, technology, and international business growth.

Nice to Have

• Experience in Xiaohongshu operations, content creation, or paid advertising.
• Experience in education, EdTech, or user acquisition.
• Familiarity with AI tools for content creation and marketing.

Compensation& Benefits Structure:

• Competitive Package: $80,000–$100,000 in Year 1.
• Accelerated Growth: 20%+ annual compensation growth opportunities in Years 2–3, based on performance.
• Visa Sponsorship: Available for eligible candidates.
• Relocation Support: Relocation allowance available.
• Clear Career Path: From content marketing to user acquisition and future marketing leadership.
• Real Ownership & Mentorship: Work on a 0-to-1 U.S. growth initiative, with hands‑on mentorship and opportunities to lead meaningful projects.

We don't expect you to be a marketing expert on day one. We want someone who’s curious about users, creative with content, and driven to turn ideas into results.

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.