Marketing Growth Manager

TuMeke Ergonomics; Hayward (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Join a mission-driven team dedicated to revolutionizing factory safety through innovative AI technology. As a Marketing Growth Manager, you'll lead customer acquisition and retention strategies in a dynamic startup environment. Your expertise in data-driven marketing will shape the growth marketing strategy, allowing you to implement integrated campaigns and optimize conversions. With a competitive salary and comprehensive benefits, this role offers a unique opportunity to make a significant impact in a fast-growing company focused on enhancing workplace safety.

Benefits

Medical, Dental, and Vision coverage

401k plan with company match

3 weeks of paid vacation

Equity options

Qualifications

• 5+ years of experience in B2B SaaS marketing.
• Hands-on experience with marketing automation tools.

Responsibilities

• Create multi-channel marketing campaigns to generate sales pipeline.
• Oversee paid advertising efforts to boost brand visibility.

Skills

Growth Marketing

Demand Generation

Digital Marketing

A/B Testing

Analytics

Content Creation

CRM Management

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Google Analytics

Webflow

SEMrush

Zoom Webinar

Job description

At TuMeke, we recognize that factory safety practices have remained stagnant for decades, leading to an alarming rise in worker injury costs. Our mission is to innovate factory safety through cutting-edge automation technology. Our flagship product utilizes AI and computer vision to conduct automatic safety inspections at factory workstations, ensuring a safer workplace.

We are seeking a Marketing Growth Manager who will be instrumental in driving our customer acquisition, engagement, and retention initiatives. If you are passionate about leveraging data-driven marketing tactics in a dynamic startup setting, we encourage you to apply!

Your Responsibilities

• Demand Generation : Create and implement integrated, multi-channel marketing campaigns (including paid, organic, ABM, SEO, content, email, and events) to generate a qualified sales pipeline.
• Performance Marketing : Oversee and enhance paid advertising efforts (LinkedIn, Google Ads, etc.) to boost brand visibility and engage potential customers effectively.
• Product-Led Growth : Develop strategies to elevate free trial sign-ups and drive product adoption.
• Conversion Optimization : Fine-tune the website and landing pages, and enhance nurturing flows to maximize conversion rates.
• Content & Thought Leadership : Work with customer success teams to produce and disseminate compelling case studies, blog content, and webinars.
• Marketing Automation & CRM : Utilize HubSpot to automate email campaigns, segment target audiences, and assess campaign performance.
• Analytics & Reporting : Regularly review marketing performance, monitor KPIs, and analyze conversion rates throughout the sales funnel.

Qualifications

• 5+ years of experience in growth, demand, or digital marketing within a B2B SaaS environment, ideally in an early-stage company.
• Hands-on experience with marketing automation and CRM tools (HubSpot) and other platforms for executing and analyzing campaigns (Webflow, Zoom Webinar, SEMrush, etc.).
• A data-driven mindset equipped with knowledge of A / B testing, funnel optimization, and analytical tools (Google Analytics, Looker, etc.).
• Exceptional ability to develop persuasive messaging and campaigns targeted at enterprise buyers, safety managers, HR leaders, and operations executives.
• Experience in ABM (Account-Based Marketing) and tailored outbound marketing strategies is a plus.
• Adept at managing multiple projects simultaneously while collaborating effectively across teams and staying focused on goals.
• Self-motivated with a strong ability to proactively address or escalate issues to meet campaign objectives.
• A collaborative team player with strong communication and interpersonal skills.
• Preference given to candidates able to work from our San Mateo office two days a week, with Pacific time zone availability required.

Why Join TuMeke?

• Become part of a mission-driven team dedicated to making workplaces safer and healthier.
• Take the opportunity to shape the growth marketing strategy from its core.
• Join a fast-expanding company with a revolutionary AI-powered solution.
• Enjoy a competitive salary package ranging from $120k to $160k annually, plus equity.
• Benefit from comprehensive Medical, Dental, and Vision health coverage.
• Participate in a 401k plan with a 100% company match on the first 3% and 50% on contributions from 3% to 5%.
• Take advantage of 3 weeks of paid vacation.

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