Community Growth Marketing Manager

Hightouch; San Francisco (CA); Remote; USD 130,000 - 170,000; Full time

Job summary

An innovative firm is seeking a dynamic Community Growth Marketing Manager to spearhead initiatives aimed at expanding their audience and enhancing brand engagement. This role involves building integrated programs, developing social strategies, and collaborating with diverse teams to drive growth. With a focus on data-driven decision-making and a creative approach to marketing, you will have the autonomy to shape strategies that resonate with customers. Join a forward-thinking company that values impact, agility, and kindness, and play a pivotal role in shaping the future of customer engagement.

Qualifications

• 4+ years of experience in growing marketing channels or audiences.
• Proven success in expanding owned audiences across various platforms.

Responsibilities

• Lead initiatives to grow business through new programs and channels.
• Manage customer messaging, audience building, and social engagement.

Skills

Channel Management

Copywriting

Data Analysis

Social Media Strategy

Content Marketing

Job description

Join to apply for the Community Growth Marketing Manager role at Hightouch

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform enhances this by enabling marketers to set goals and guardrails for AI agents to personalize customer interactions. Traditionally, only technical teams could access customer data; with Hightouch, all business users can leverage data and AI to deliver personalized experiences, optimize marketing, and accelerate organizational performance.

Our team values impact, a first-principles approach, agility, and kindness. We seek communicative, growth-minded, motivated, and persistent individuals.

Based in San Francisco with a global team, we are backed by investors like Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital. Our Series C valuation is $1.2B.

The Role

As our Growth Marketing Manager (Earned Media), you will lead initiatives to grow our business through new programs, channels, funnels, and communities. You will manage customer and prospect messaging, audience building, and social engagement. Collaboration with demand generation, product marketing, design, analytics teams, and the executive team is essential. You will have autonomy to define and execute strategies for audience and business growth.

What you’ll do:

1. Build integrated programs to grow a loyal and engaged owned email audience
2. Create a holistic social strategy to enhance brand following and internal influencer engagement
3. Launch and develop new organic growth channels
4. Implement measurement strategies to evaluate and scale programs quickly
5. Identify additional opportunities for awareness and demand via content marketing, customer marketing, and activation of existing users
6. Collaborate with demand generation teams to accelerate programs
7. Partner with product marketing to amplify product launches and thought leadership
8. Support founders in elevating their brands across owned channels

What we’re looking for:

• 4+ years of experience in growing marketing channels or audiences
• Proven success in expanding owned audiences or followings across channels (Email, YouTube, Socials, Communities, etc.)
• Data-driven, process-oriented approach to channel management and results measurement
• Ability to create engaging, accurate content and programs
• Strong copywriting and design skills for marketing and product materials
• Ownership mindset with accountability for outcomes
• Excellent communication skills at tactical and executive levels
• High urgency for achieving company outcomes

We value talent, curiosity, and motivation over experience years. The salary range is $130,000-$170,000 USD annually, location-independent under our remote-first policy.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development