Marketing Growth & Enablement Specialist

Barry-Wehmiller Companies Inc.; Green Bay (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

BW Converting, part of Barry-Wehmiller, seeks a Marketing Specialist to coordinate marketing across Print, Bag, Mail, and IET Sales teams, Product Management, and Marketing Shared Services. You will work with the Strategic Marketing Leader to ensure campaigns are delivered on time, within budget, and aligned with lifecycle plans.

Responsibilities include meeting marketing needs across channels, developing campaigns, producing sales enablement materials, and driving lead generation.

Qualifications

• No formal qualifications listed in the posting.

Responsibilities

• Meet sales’ marketing needs across Print, Bag, Mail, and IET Sales teams.
• Manage marketing across channels: OEMs, end users, independent reps, and equipment dealers.
• Collaborate with Sales, Product Management, and Marketing Shared Services for alignment.
• Deliver sales enablement materials and ensure the communications plan is executed.
• Drive campaigns to generate qualified leads and manage project timelines and budgets.

Tools

Showpad

ROI calculators

Job description

BW Converting, part of Barry-Wehmiller, seeks a Marketing Specialist to coordinate marketing across Print, Bag, Mail, and IET Sales teams, Product Management, and Marketing Shared Services. You will work with the Strategic Marketing Leader to ensure campaigns are delivered on time, within budget, and aligned with lifecycle plans.

Responsibilities include meeting marketing needs across channels, developing campaigns, producing sales enablement materials, and driving lead generation.