Marketing Campaigns & Enablement Specialist

BW Converting GmbH; Green Bay (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

BW Converting in Green Bay, WI, seeks a Marketing Specialist to manage cross-team collaboration for Print, Bag, Mail, and IET Sales, ensuring initiatives align with product lifecycle plans and business goals.

You will develop campaigns, create sales tools and collateral, and support content across channels while coordinating with the Marketing Shared Services team to deliver on time and within budget.

Qualifications

• Experience coordinating multi-channel marketing campaigns.
• Ability to translate product plans into marketing assets and programs.
• Excellent cross-functional communication and project management skills.

Responsibilities

• Ensure sales’ marketing needs are met across channels (OEMs, end users, reps, dealers).
• Collaborate with Sales, Product Management, and Marketing Shared Services for alignment.
• Demonstrate knowledge of products, markets and business goals to support campaigns.
• Deliver up-to-date sales enablement materials (literature, decks, tools).
• Drive campaigns to generate qualified leads and prioritize projects.

Skills

Marketing strategy

Sales alignment

Content creation

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Showpad

Job description

BW Converting in Green Bay, WI, seeks a Marketing Specialist to manage cross-team collaboration for Print, Bag, Mail, and IET Sales, ensuring initiatives align with product lifecycle plans and business goals.

You will develop campaigns, create sales tools and collateral, and support content across channels while coordinating with the Marketing Shared Services team to deliver on time and within budget.