Strategic Marketing & Sales Enablement Lead

barrywehmiller; Green Bay (WI); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

BW Converting is a strategic alliance of Barry-Wehmiller companies providing converting and packaging machinery solutions. The Marketing Specialist will work across OEMs, end users, reps, dealers, and sales teams to ensure marketing needs are met and campaigns are executed.

The role partners with Sales, Product Management, and Marketing Shared Services to deliver materials, drive campaigns, and generate qualified leads. Experience in content, design, and branding is valued.

Qualifications

• Regular collaboration with Product Managers and Sales teams to understand Converting Technologies' products and markets.
• Develop solutions that meet identified needs, including advertising, campaigns, sales tools, PR, and tradeshow support.
• Present concepts to stakeholders for review and approval before implementation.
• Track and report on project status to key stakeholders.

Responsabilités

• Meet with Product Managers and Sales to understand products and markets.
• Develop solutions including campaigns, literature, website assets, and tradeshow assets.
• Present concepts to stakeholders for approval and approval.

Connaissances

Marketing

Sales enablement

Campaign management

Content creation

Graphic design

Copywriting

Project management

Cross-functional collaboration

Outils

Showpad

ROI calculators

Description du poste

BW Converting is a strategic alliance of Barry-Wehmiller companies providing converting and packaging machinery solutions. The Marketing Specialist will work across OEMs, end users, reps, dealers, and sales teams to ensure marketing needs are met and campaigns are executed.

The role partners with Sales, Product Management, and Marketing Shared Services to deliver materials, drive campaigns, and generate qualified leads. Experience in content, design, and branding is valued.