Marketing Growth & Analytics Specialist - REMOTE

BMC Software, Inc.; United States; Remote; USD 84,000 - 140,000; Full time

Job summary

Join BMC as a Marketing Growth and Analytics Specialist, where you will optimize marketing strategies through data-driven insights. Leverage your analytical skills to drive engagement, work closely with the sales team, and enhance customer advocacy. This role emphasizes collaboration and innovation in a supportive environment.

Qualifications

• 4+ years’ experience in marketing data analytics, preferably in enterprise software.
• Strong data analytics skills to interpret complex datasets.
• Self-starter who can develop and execute clear plans.

Responsibilities

• Analyze marketing and sales data to drive business growth.
• Utilize advanced tools to identify high-potential accounts.
• Develop targeted engagement strategies to improve conversion rates.

Skills

Data analytics

Marketing strategy

Excel proficiency

Sales collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

SalesForce

Data analysis tools

Job description

Solution Marketing Mgr - USA - marketing analytics

Country

United States

State

NA

Date Published

27-Mar-2025

Job ID

44334

Travel

You may occasionally be required to travel for business

Additional Locations

This role can be based remotely in United States

Looking for more details about our benefits? You can also learn all about them by clicking HERE

Description and Requirements

"At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!

BMC’s Intelligent Z Optimization & Transformation (IZOT) products help the world’s largest companies monitor and manage their mainframe systems. The transformation of the mainframe is the beating heart of our product line, and we achieve this goal by developing products that improve the developer experience, the mainframe integration, the speed of application development, the quality of the code and the applications’ security, while reducing operational costs and risks. We acquired several companies along the way, and we continue to grow, innovate, and perfect our solutions on an ongoing basis.

Join us as a Marketing Growth and Analytics Specialist!

BMC is seeking a dynamic and results-driven Marketing Growth and Analytics Specialist to manage and analyze customer and account data, ultimately optimizing our marketing and sales strategies. The ideal candidate will possess a deep understanding of our key personas, collaborate closely with the sales team, and leverage advanced tools to identify and engage high-potential accounts. This role is instrumental in driving advocacy across the buyer’s journey and amplifying the customer’s voice in our content initiatives.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

• Analyze marketing and sales data to uncover insights that drive business growth and strategic decision-making.
• Utilize advanced tools and methodologies to identify and prioritize high-potential accounts.
• Develop and execute targeted engagement strategies to improve conversion rates and overall campaign performance.
• Track and evaluate campaign metrics using marketing analytics platforms, optimizing programs to achieve measurable results.
• Collaborate closely with the sales team to ensure seamless alignment on messaging, lead follow-up, and pipeline progression.
• Refine marketing and sales strategies to enhance engagement and conversion opportunities.
• Foster customer advocacy by creating a remarkable experience throughout the buyer’s journey.
• Advocate for the customer’s voice in content creation, ensuring messaging resonates with their needs and preferences.
• Champion the customer’s voice in content creation and marketing campaigns.

To ensure you are set up for success, you will bring the following skillset and experience:

• You hold a Bachelor's degree in Marketing, Business, or a related field (MBA preferred) and 4+ years’ experience in marketing data analytics, preferably within an enterprise software company.
• You have advanced proficiency in Excel and other data analysis tools.
• Experience working with SalesForce.
• You have strong data analytics skills to interpret complex datasets and translate findings into actionable strategies.
• Strategic and opportunity-focused, with a knack for identifying growth areas.
• Self-starter who can develop and execute a clear plan of attack to achieve goals.
• You are a collaborative team player with a deep appreciation for the symbiotic relationship between marketing and sales.

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

If after reading the above, you are unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $84,000 - $140,000