Email Marketing Coordinator

Bucked Up; Lindon (UT); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading nutrition company is seeking an Email Marketing Coordinator to optimize its email marketing revenue channel. The ideal candidate has over 2 years of email marketing experience, excels at developing high-performing campaigns, and can work well in a fast-paced environment. Responsibilities include creating engaging email content, monitoring performance metrics, and collaborating cross-functionally. Proficiency with Klaviyo is preferred for optimizing email flows. Join a dynamic team focused on measurable results and customer engagement.

Qualifications

• 2–3+ years of email marketing experience, preferably in ecommerce.
• Proven ability to write emails focused on revenue and conversion goals.
• Strong understanding of email copy best practices.

Responsibilities

• Develop and deploy high-performing email campaigns.
• Maintain and optimize automated flows.
• Monitor email performance metrics in Klaviyo.

Skills

Email marketing experience

Copywriting

A/B testing

Analytics

Collaboration

Tools

Klaviyo

Google Sheets

Excel

Job description

Bucked Up is seeking an Email Marketing Coordinator to help execute and optimize one of our most important revenue channels. This role is for someone who understands that email marketing is not just creative—it’s performance-driven and measurable .

You will be responsible for writing, building, and optimizing email campaigns and automated flows that engage, educate, and drive revenue. This is a hands‑on role in a fast‑paced environment where attention to detail, speed, and ownership matter.

The ideal candidate can work independently, manage multiple initiatives at once, and continuously improve performance based on results—not opinions.

Key Responsibilities

Email Campaign & Flow Execution

• Develop, write, and deploy high‑performing email campaigns tied to product launches, promotions, and brand initiatives
• Support and optimizeautomated flows, including: Welcome
• Abandoned cart / checkout
• Post‑purchase
• Upsell / cross‑sell
• Ensure emails are QA’d, launched on time, and aligned with campaign objectives

Persuasive, Conversion‑Focused Copywriting

• Maintain Bucked Up’s bold, confident, energetic brand voice
• Balance education and selling with a clear primary CTA
• Simplify complex products into easy‑to‑understand messaging

Optimization & Testing

• Assist withA/B testing of subject lines, headlines, CTAs, and messaging angles
• Iterate on copy and structure based on engagement and conversion data
• Apply learnings from past campaigns to future sends

Performance Awareness & Reporting

• Monitor email and flow performance in Klaviyo
• Understand and track core metrics (CTR, CVR, RPR)
• Identify underperforming emails and recommend improvements

Cross‑Functional Collaboration

• Work closely with design to ensure copy and layout work together effectively
• Collaborate with marketing and product teams on launches and priorities
• Communicate proactively around timelines, blockers, and feedback

Qualifications

Experience

• 2–3+ years ofemail marketing experience(ecommerce preferred)
• Proven experience writing emails tied torevenue and conversion goals
• Experience supporting both campaigns and automated flows
• Strong understanding of email copy best practices:
• Subject lines
• Above‑the‑fold clarity
• CTA structure
• Familiarity with persuasion frameworks and customer psychology
• Ability to write concise, engaging, action‑oriented copy

Tools & Platforms

• Hands‑on experience withKlaviyo(strongly preferred)
• Comfortable using analytics dashboards to evaluate performance
• Proficiency with Google Sheets / Excel for basic reporting and analysis

Mindset & Ownership

• Takes ownership of work from brief to execution
• Proactive communicator who raises issues early
• Comfortable operating in a fast‑moving environment
• Results‑focused, not vanity‑metric focused

Preferred Skills

• Experience writing for fitness, supplement, or CPG brands
• Basic understanding of email layout and UX best practices
• Familiarity with deliverability fundamentals
• Experience supporting high‑volume email programs