Marketing Events Coordinator

BS&A; Lansing (MI); Remote; USD 50,000 - 70,000; Full time

Job summary

BS&A, a leading company in the marketing sector, seeks a Marketing Events Coordinator to oversee logistics and execution of company events. This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively. Ideal candidates will have at least 3 years of related experience and a bachelor's degree in marketing or a related field.

Qualifications

• 3+ years of experience in event coordination or tradeshow management.
• Experience managing event budgets and vendor relationships.
• Confident communication skills across all company levels.

Responsibilities

• Plan and execute logistics for tradeshows and company events.
• Manage registration processes and communications for events.
• Collaborate with marketing and sales teams to align event strategies.

Skills

Organizational skills

Project management skills

Communication skills

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

CRM Systems

Event Platforms

Job description

Job Title: Marketing Events Coordinator (Remote)

Department: Marketing
Position Type: Full-Time
Years of Experience: 3+
Travel Requirements: ~30%


Overview: We are seeking a detail-oriented and highly organized Events Coordinator to manage the planning and execution of company tradeshows, conferences, internal events, and our annual customer conference. This role will oversee logistics, registration, budgeting, and onsite execution for a wide range of events—from external industry trade shows to internal sales and customer-facing gatherings.

Key Responsibilities:

• Plan and execute logistics for tradeshows, industry conferences, and company-sponsored events, including booth materials, travel coordination, shipping, staffing, and vendor management
• Create standard operating procedure for event management to ensure sales team alignment and organization
• Manage registration processes and communications for internal and external events, ensuring accuracy and timely delivery of information
• Support planning and execution of the annual customer conference, including venue logistics, vendor coordination, speaker scheduling, attendee registration, and on-site support
• Coordinate internal events such as ongoing Quarterly Business Reviews (QBRs) and an Annual Sales Kickoff (SKO), ensuring seamless logistics, venue setup, A/V support, catering, and materials preparation
• Track and manage event budgets, negotiate vendor contracts, and ensure events are delivered within budget and aligned with company goals
• Collaborate closely with marketing, sales, customer success, and leadership teams to align event strategies and attendance to support business objectives
• Maintain an up-to-date events calendar and manage timelines, attendees, and support cross-functional communications
• Ensure consistent branding and messaging across all event materials, signage, and promotions
• Assist with post-event recaps and reporting, lead tracking, and process improvement based on attendee feedback and event outcomes

Qualifications:

• 3+ years of experience in event coordination, tradeshow management, or internal event planning
• Strong organizational and project management skills with keen attention to detail
• Proven experience managing event budgets and vendor relationships
• Excellent written and verbal communication skills; confident working with all levels of the organization
• Ability to travel as needed (estimated 20–30%)
• Familiarity with common project and event platforms, CRM systems, and productivity tools (e.g., HubSpot, Microsoft Office Suite, Whova) preferred
• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred

Key Competencies:

• Strong interpersonal and communication skills for collaboration with diverse teams.
• Ability to adapt to changing priorities and work under tight deadlines.
• Understanding of marketing principles and strategies.
• Commitment to maintaining high standards of quality and accuracy.
• Must excel at time management and organization and be a self-starter to be successful in this role.

Equal Opportunity Employer: BS&A is an equal opportunity employer and welcomes applications from all qualified candidates. We celebrate diversity and are committed to creating an inclusive environment for all employees.