Marketing Enablement & AI Adoption Specialist

EPAM Systems Inc; Northern (KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts

Short-Term and Long-Term Disability

Life and AD&D Insurance

Employee Assistance Program

LinkedIn Learning access

Matched 401(k) Retirement Savings Plan

Paid Time Off

Paid Holidays

Employee Stock Purchase Program

Discretionary bonus program

Job summary

EPAM Systems Inc. seeks a Marketing Enablement & AI Adoption Specialist to own a global training program for employer branding and recruitment marketing teams.

You’ll design playbooks, run sessions, and foster AI tool adoption across regions, while shaping the AI roadmap and supporting content governance. You’ll collaborate with cross-functional teams, build self-service resources, and measure training impact, enabling marketers to apply best practices daily in a distributed, multi-national

Qualifications

• 5+ years in marketing enablement, learning and development, employer branding or recruitment marketing.
• Experience designing and delivering training for professional audiences with strong facilitation skills.
• Experience creating playbooks, guides and templates for self-service resources.
• Hands-on experience applying generative AI to marketing workflows and pilot testing tools.
• Track record of driving adoption of new tools, processes or ways of working.

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans.
• Design and facilitate training sessions, workshops and demos for a global audience.
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently.
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools.
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it.
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions.
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving.
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency.
• Build polished PowerPoint and other materials for training, leadership and global team communications.
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support.

Skills

Marketing enablement

AI adoption

Training design

Facilitation skills

Content governance

PowerPoint proficiency

Cross-cultural communication

Employer branding

Recruitment marketing

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Learning & Development or related field

Tools

PowerPoint

Canva

Job description

This is a hands-on, in-house marketing role for someone who enjoys teaching, building and experimenting.As the **Marketing Enablement & AI Adoption Specialist** at EPAM, you'll own a continuous global marketing enablement program for our employer branding and recruitment marketing teams across EPAM's regions. You'll spot capability gaps, create practical training and drive generative AI adoption by turning new tools into repeatable practices teams can use every day.You'll also drive the evolution of TAMI, our AI-enabled recruitment marketing assistant, and the TAM Hub, our global knowledge and enablement home. As part of our content governance model, you'll serve as a backup reviewer for external talent marketing content. In the near term, you'll also support select Marketing Operations & Content Coordination work, such as presentations and resource management.EPAM's Global Talent Marketing & Candidate Engagement team positions EPAM as an employer of choice across the 55+ countries and regions where we operate. We activate and protect our global Employer Value Proposition and employer brand, and we build an integrated, data-informed talent marketing ecosystem. Through our Center of Excellence model, we give regional Talent Attraction teams the strategy, tools, standards and best practices to execute consistently and at scale.Req.#1094011004READ FULL DESCRIPTIONResponsibilities* Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans* Design and facilitate training sessions, workshops and demos for a global audience* Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently* Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools* Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it* Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions* Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving* Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency* Build polished PowerPoint and other materials for training, leadership and global team communications* Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination supportRequirements* 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations* Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear* Experience creating playbooks, guides, templates and self-service resources* Hands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them* Track record of driving adoption of new tools, processes or ways of working* Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content* Advanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging priorities* Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred* Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related fieldWe offer/Benefits* Medical, Dental and Vision Insurance (Subsidized)* Health Savings Account* Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)* Short-Term and Long-Term Disability (Company Provided)* Life and AD&D Insurance (Company Provided)* Employee Assistance Program* Unlimited access to LinkedIn learning solutions* Matched 401(k) Retirement Savings Plan* Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)* Paid Holidays - nine (9) total per year* Legal Plan and Identity Theft Protection* Accident Insurance* Employee Discounts* Pet Insurance* Employee Stock Purchase Program* If otherwise eligible, participation in the discretionary annual bonus program* If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program**This Remote Position Cannot be Performed in New York City.**EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAMThis posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $70,000 - $90,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.