Marketing Enablement & AI Adoption Specialist

EPAM Systems, Inc.; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

EPAM Systems, Inc. is seeking a Marketing Enablement & AI Adoption Specialist to own a global training and enablement program for Talent Marketing teams across regions.

You design sessions, build playbooks and self-service resources, and drive generative AI adoption by turning tools into repeatable practices. You will also lead the TAM Hub and evolve TAMI, while occasionally reviewing external talent marketing content and supporting Marketing Operations tasks.

Qualifications

• 5+ years designing and delivering training or enablement programs for professional audiences.
• Experience creating playbooks, guides, templates and self-service resources.
• Hands-on experience applying generative AI to marketing workflows and driving adoption.
• Strong writing and copyediting skills with clear feedback in US English.

Responsibilities

• Own the global Talent Marketing training and enablement program across regions.
• Design and facilitate training sessions, workshops and demos for a global audience.
• Create playbooks, templates, toolkits and self-service resources for marketers.
• Manage the TAM Hub as the central home for global Talent Marketing knowledge and tools.
• Evolve TAMI and identify new use cases; pilot AI tools and scale workflows.
• Drive AI adoption through communications, coaching and measurement of impact.
• Serve as backup reviewer for external talent marketing content for grammar and brand tone.
• Build polished training materials and leadership communications; support resource libraries.

Skills

Training delivery

Facilitation

PowerPoint

Canva

Copyediting

Project management

AI adoption

Marketing operations

Employer branding

Education

Bachelor's degree in Marketing, Communications, Business, Learning & Development or related field

Job description

This is a hands-on, in-house marketing role for someone who enjoys teaching, building and experimenting.As the Marketing Enablement & AI Adoption Specialist at EPAM, you'll own a continuous global marketing enablement program for our employer branding and recruitment marketing teams across EPAM's regions. You'll spot capability gaps, create practical training and drive generative AI adoption by turning new tools into repeatable practices teams can use every day.You'll also drive the evolution of TAMI, our AI-enabled recruitment marketing assistant, and the TAM Hub, our global knowledge and enablement home. As part of our content governance model, you'll serve as a backup reviewer for external talent marketing content. In the near term, you'll also support select Marketing Operations & Content Coordination work, such as presentations and resource management.EPAM's Global Talent Marketing & Candidate Engagement team positions EPAM as an employer of choice across the 55+ countries and regions where we operate. We activate and protect our global Employer Value Proposition and employer brand, and we build an integrated, data-informed talent marketing ecosystem. Through our Center of Excellence model, we give regional Talent Attraction teams the strategy, tools, standards and best practices to execute consistently and at scale.Req.#1094011004ResponsibilitiesOwn the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plansDesign and facilitate training sessions, workshops and demos for a global audienceCreate playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistentlyManage the TAM Hub day to day as the central home for global Talent Marketing knowledge and toolsOwn the evolution and adoption of TAMI, identifying new use cases and improving how marketers use itHelp shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutionsDrive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improvingServe as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistencyBuild polished PowerPoint and other materials for training, leadership and global team communicationsSupport resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination supportRequirements5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operationsExperience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clearExperience creating playbooks, guides, templates and self-service resourcesHands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt themTrack record of driving adoption of new tools, processes or ways of workingExcellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing contentAdvanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging prioritiesAbility to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferredBachelor's degree in Marketing, Communications, Business, Learning & Development or a related fieldWe offerMedical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) ProgramFor remote work in New York City only.EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAMThis posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $70,000 - $90,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.Applications will be accepted on a rolling basis.EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.