Marketing Enablement & AI Adoption Specialist

EPAM Systems Inc; Austin (TX); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Health Savings Account

Flexible Spending Accounts

Paid Time Off

Paid Holidays

LinkedIn Learning access

Job summary

EPAM Systems, Inc. seeks a Marketing Enablement & AI Adoption Specialist to own the global marketing training and enablement program, partnering with employer branding and recruitment marketing teams.

You will design sessions, create playbooks and drive AI adoption across regions, turning new tools into repeatable practices used daily. You will also help shape the AI roadmap, evolve TAMI, support content governance, and assist with select Marketing Operations tasks.

Qualifications

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations.
• Experience designing and delivering training or enablement programs for professional audiences with strong facilitation skills.
• Experience creating playbooks, guides, templates and self-service resources.
• Hands‑on experience applying generative AI to real marketing workflows and helping others adopt them.
• Track record of driving adoption of new tools, processes or ways of working.

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans.
• Design and facilitate training sessions, workshops and demos for a global audience.
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently.
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools.
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it.
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions.
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving.
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency.
• Build polished PowerPoint and other materials for training, leadership and global team communications.
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support.

Skills

Marketing enablement

Learning & development

Employer branding

Recruitment marketing

AI adoption

Training design

Facilitation skills

Copywriting

PowerPoint

Canva

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Canva

PowerPoint

Job description

This is a hands-on, in-house marketing role for someone who enjoys teaching, building and experimenting.

As the Marketing Enablement & AI Adoption Specialist at EPAM, you'll own a continuous global marketing enablement program for our employer branding and recruitment marketing teams across EPAM's regions. You'll spot capability gaps, create practical training and drive generative AI adoption by turning new tools into repeatable practices teams can use every day.

You'll also drive the evolution of TAMI, our AI-enabled recruitment marketing assistant, and the TAM Hub, our global knowledge and enablement home. As part of our content governance model, you'll serve as a backup reviewer for external talent marketing content. In the near term, you'll also support select Marketing Operations & Content Coordination work, such as presentations and resource management.

EPAM's Global Talent Marketing & Candidate Engagement team positions EPAM as an employer of choice across the 55+ countries and regions where we operate. We activate and protect our global Employer Value Proposition and employer brand, and we build an integrated, data-informed talent marketing ecosystem. Through our Center of Excellence model, we give regional Talent Attraction teams the strategy, tools, standards and best practices to execute consistently and at scale.

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans
• Design and facilitate training sessions, workshops and demos for a global audience
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency
• Build polished PowerPoint and other materials for training, leadership and global team communications
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support

Requirements

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations
• Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear
• Experience creating playbooks, guides, templates and self-service resources
• Hands‑on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them
• Track record of driving adoption of new tools, processes or ways of working
• Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content
• Advanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging priorities
• Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred
• Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related field

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15‑25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $70,000 - $90,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.